In DIT, the evolution and maintenance of cultures is described by five major mechanisms: natural selection of cultural variants, random variation, cultural drift, guided variation and transmission bias.
Natural selection Differences between cultural phenomena result in differential rates of their spread; similarly, cultural differences among individuals can lead to differential survival and reproduction rates of individuals. The patterns of this selective process depend on transmission biases and can result in behavior that is more adaptive to a given environment.
Random variation Random variation arises from errors in the learning, display or recall of cultural information, and is roughly analogous to the process of
mutation in genetic evolution.
Cultural drift Cultural drift is a process roughly analogous to
genetic drift in evolutionary biology. In cultural drift, the frequency of cultural traits in a population may be subject to random fluctuations due to chance variations in which traits are observed and transmitted (sometimes called "sampling error"). These fluctuations might cause cultural variants to disappear from a population. This effect should be especially strong in small populations. A model by Hahn and Bentley shows that cultural drift gives a reasonably good approximation to changes in the popularity of American baby names. Cultural drift is also observed in an early computer model of cultural evolution.
Guided variation Cultural traits may be gained in a population through the process of individual learning. Once an individual learns a novel trait, it can be transmitted to other members of the population. The process of guided variation depends on an adaptive standard that determines what cultural variants are learned.
Biased transmission Understanding the different ways that culture traits can be transmitted between individuals has been an important part of DIT research since the 1970s. Transmission biases occur when some cultural variants are favored over others during the process of cultural transmission. Boyd and Richerson (1985) defined and analytically modeled a number of possible transmission biases. The list of biases has been refined over the years, especially by Henrich and McElreath.
Content bias Content biases result from situations where some aspect of a cultural variant's content makes them more likely to be adopted. Content biases can result from genetic preferences, preferences determined by existing cultural traits, or a combination of the two. For example, food preferences can result from genetic preferences for sugary or fatty foods and socially-learned eating practices and taboos. Content biases are sometimes called "direct biases."
Context bias Context biases result from individuals using clues about the social structure of their population to determine what cultural variants to adopt. This determination is made without reference to the content of the variant. There are two major categories of context biases: model-based biases, and frequency-dependent biases.
Model-based biases Model-based biases result when an individual is biased to choose a particular "cultural model" to imitate. There are four major categories of model-based biases: prestige bias, skill bias, success bias, and similarity bias. A "prestige bias" results when individuals are more likely to imitate cultural models that are seen as having more
prestige. A measure of prestige could be the amount of deference shown to a potential cultural model by other individuals. A "skill bias" results when individuals can directly observe different cultural models performing a learned skill and are more likely to imitate cultural models that perform better at the specific skill. A "success bias" results from individuals preferentially imitating cultural models that they determine are most generally successful (as opposed to successful at a specific skill as in the skill bias.) A "similarity bias" results when individuals are more likely to imitate cultural models that are perceived as being similar to the individual based on specific traits.
Frequency-dependent biases Frequency-dependent biases result when an individual is biased to choose particular cultural variants based on their perceived frequency in the population. The most explored frequency-dependent bias is the "conformity bias." Conformity biases result when individuals attempt to copy the mean or the mode cultural variant in the population. Another possible frequency dependent bias is the "rarity bias." The rarity bias results when individuals preferentially choose cultural variants that are less common in the population. The rarity bias is also sometimes called a "nonconformist" or "anti-conformist" bias. ==Social learning and cumulative cultural evolution==