won the
1921 French Grand Prix and the 1922
Indianapolis 500 Fred and
August Duesenberg began designing engines in the early 1900s, after Fred became involved with
bicycle racing. The brothers designed a vehicle in 1905, and they formed the
Mason Motor Car Company in 1906 with funds from lawyer Edward R. Mason in
Des Moines,
Iowa. The Duesenberg brothers then moved to
Saint Paul,
Minnesota, where they established the Duesenberg Motors Company in 1913.
Eddie Rickenbacker drove the first Duesenberg-designed vehicle to race at the
Indianapolis 500 in 1914, placing tenth. During
World War I, the Duesenbergs designed and built aircraft engines in
Elizabeth,
New Jersey. A Duesenberg driven by
Tommy Milton won the 1919
Elgin Trophy. In 1919, the brothers sold their Saint Paul factories. In 1920, the Duesenberg brothers relocated to
Indianapolis,
Indiana, where they founded the Duesenberg Automobile & Motors Company, manufacturing the
Duesenberg Model A. The brothers assumed engineering roles after signing over the naming rights and patents for Duesenberg engines to promoters Newton E. Van Zandt and Luther M. Rankin. The first ModelA was commissioned by Hawaiian businessman and politician
Samuel Northrup Castle. The car had a
straight-eight engine that output , the largest engine in a commercially available vehicle at the time, and was the first to have hydraulic brakes on all its wheels. Van Zandt left the company in 1921, after which it struggled financially and entered
receivership in 1924. Duesenberg was purchased by
Errett Lobban Cord in 1926. August's role in the passenger-car side of the business declined after Cord's takeover, and August worked primarily in Duesenberg's racing division after 1926, designing all Duesenberg race cars built from that year until the company's dissolution. Two years later, Cord had the Duesenbergs make a new model to "outclass" all other American cars. In 1929, the company began selling the
Duesenberg Model J, which was powered by a straight-eight engine. The body and cabin were custom-built by
coachbuilders. Prices for the cars ranged from $14,000 to $20,000 at the time. The vehicles were popular with movie stars, royalty and other wealthy individuals. The company was sold by Cord and dissolved in 1937. In 1998,
The Franklin Mint started producing collectible
scale models of
Duesenberg Coupé Simone, a fictitious custom-made luxury car allegedly manufactured in the late 1930s.
Revivals Several unsuccessful attempts were made to revive the Duesenberg name. In 1970, Bernard Miller bought the Duesenberg Corporation and produced the SSJ model from templates taken from the original 1935 SSJ La Grande body. The body was aluminum over ash. There were grand plans for over 300 SSJ's to be produced but over the company's life span of 1970-1974 only 8 were completed.
Duesenberg II In 1978, Elite Heritage Motors acquired the trademark for Duesenberg and started producing the handmade "Duesenberg II" in
Elroy,
Wisconsin, under the name Duesenberg Motors Company. The "Duesenberg II" retained the styling of the cars from the 1920s and 1930s, but included some modern updates, such as stereo systems, air conditioning, and an automatic transmission. Each "Duesenberg II" was precisely measured using an original example as a template. Over 5,000 manhours of craftsmanship was put into each car. In 1981, a new Duesenberg II Royalton had a base price of $125,000. The company produced several models, including the Torpedo sedan and phaeton, and the Murphy roadster. Adapted from a
firefighting pump design by car designer
Eddie Paul, the CEM would rotate on an axis, sucking in fuel and providing self lubrication and was capable of running on either
petrol or
diesel. The powerplant would also allegedly create only 1/6th of the heat of a conventional engine, meaning
air cooling would be sufficient. A
Mercedes V12 engine was planned to be used if this powerplant prove to be too costly or difficult to implement. Despite plans of producing between 25 and 50 units per year, the project never materialised. ==Products==