Adnan Siddiqui announced on 25 October 2019 that he had begun the production of his new film, titled
Dum Mastam under his banner
Cereal Entertainment, with an intention to release it in 2020. He further said that he did not want to star himself. and to be directed by
Ehteshamuddin, she had not wished to be in lead cast in her own story, until being selected by the director. Ashraf also said that he came in for another project for a small role, before he got this role in a sudden. While both the leads have already been working in
Pakistani dramas, including 2018's fame
Belapur Ki Dayan and
Ranjha Ranjha Kardi respectively, they are set to debut in the Pakistan film industry with this. Filming took place in two spells respectively; 60 percent in
Lahore and 40 percent in
Karachi, with some mid gap in January 2020, while a music video has been shot in different locations across Pakistan. However,
principal photography was paused due to the
COVID-19 pandemic in Pakistan in March 2020; the last few days' shoot was then completed in October after the lockdown restrictions started lifting, followed by the
post-production phase taking place till completion in July 2021. Meme sensation Momin Saqib is also set to make his film debut. Music is done by Naveed Nashad,
Shiraz Uppal,
Azaan Sami khan,
Bilal Saeed and
Shani Arshad, with singers Ali Tariq, Neha Chaudhry, Beena Khan, Sarmad Qadeer, and Waqas Ali; while lyrics for 2 songs are by Shakeel Sohail. Cinematography is done by Suleman Razzak, while complete cast and crew was revealed on 12 July 2021. ==Soundtracks==