"Planet Earth", backed with "Late Bar", was released as the group's debut single on 2February 1981. Its artwork was designed by
Malcolm Garrett, who would design the band's album covers, singles and memorabilia for the next five years. The single's number 12 placement on the
UK Singles Chart earned Duran Duran an appearance on the
BBC's
Top of the Pops. According to Malins, their "dandified [and] overdressed" appearance secured their spot in the New Romantic movement in the minds of adolescents. The band promoted "Planet Earth" with a
music video directed by
Russell Mulcahy. Showcasing the band's unique fashion choices, the video helped "Planet Earth" top the charts in Australia and Portugal. John Taylor was initially hesitant about the music video format, believing it was "certainly at odds with the whole punk ethic". The band's American label
Capitol Records released "Planet Earth", backed with "To the Shore", in the US on its
Harvest subsidiary, which failed to chart due to a lack of promotion. Duran Duran launched a media campaign of interviews and photo shoots with
Smash Hits,
Mates and
Patches magazines, while articles on the band appeared in
The Face,
i-D and
New Sounds, New Styles. EMI released the band's second single, "Careless Memories" backed with "Khanada", on 7" vinyl on 20April 1981; a 12" vinyl edition included a cover of Bowie's "
Fame". The single stalled at number 37 after three weeks. Ambrose later called it a mistake: "I think in a way it was the marketing people's fear that the band was getting too commercial too fast. [...] 'Careless Memories' didn't get any airplay, which was a bit scary. It didn't lock in." To promote the single, the band appeared on the cover of
Smash Hits for the first time. Rhodes later called its music video, directed by Perry Haines and Terry Jones, "the worst video we've ever made"; Malins described it as "a folly of New Romantic pretension". EMI released
Duran Duran on 15June 1981. According to John, the band disliked the chosen cover photograph by Fin Costello but approved of Garrett's design. The band began a short 11-date Faster than Light tour on 29June. To their surprise, they were greeted by screaming fans. Although the shows did not sell out, Le Bon said that their headbands inspired a short-lived "national fashion". On 13July, "Girls on Film" was released as the third single, backed with "Faster than Light". Reaching the UK top five and receiving substantial airplay on
Radio 1, the single made Duran Duran one of the biggest new bands of 1981. According to Andy, the band knew that "Girls on Film" would be a bigger hit than "Planet Earth" but wanted to wait until they were established to release it. directed the music video for "Girls on Film". The single helped
Duran Duran peak at number three in the UK and spend 118 weeks on the chart, going
platinum by December 1982 and selling 1.6 million copies worldwide. Elsewhere, the album topped the chart in Portugal, reached number two in New Zealand, number three in Sweden and number nine in Australia. The album was released later in the US, since Capitol wanted to see how it performed in Europe and Australia. Appearing in late June on the Harvest label, the LP replaced "To the Shore" with the "night version" of "Planet Earth" and was unsuccessful. EMI issued a four-track, 12"
EP entitled
Nite Romantics in Japan, featuring the "night versions" of "Planet Earth" and "Girls on Film". The music video for "Girls on Film", directed by
Godley & Creme and filmed in August 1981, featured several semi-nude women performing sexually-suggestive acts in what author Roy Shuker described as "soft porn". According to Paul, the video was deliberately made for the American audience, who believed that Duran Duran were a "gay band". Ambrose said, "It was very provocative, the first semi-pornographic long-form video which really shook everyone up in the clubs. And that's what started to break [the band] in America". The American channel
MTV, which premiered two weeks before the video was filmed, repeatedly screened the video. Co-founder
John Sykes found it an effective way to generate publicity for the fledgling channel: "[It] was something that could never be played on broadcast networks, but we could play it on MTV. So it brought a lot of people over to cable and MTV, to not only discover the cool new bands but also this art form that was not yet ready for prime-time television". It was banned by the BBC in England; a heavily edited "day version" was made for airing on MTV, and the band capitalised on the controversy. ==Reception==