E-commerce in Mexico

E-commerce in Mexico takes place primarily through the use of websites and apps, but it can also be conducted through messaging platforms such as WhatsApp, Facebook Messenger (sometimes using chatbots), and leads generated on social media. According to estimates in 2016, around 70% of Mexicans had access to the internet. E-commerce volume in Mexico grew by 900% between 2009 and 2015. ==Associations==

Organizations include the Asociación de Internet.mx (formerly AMIPCI), and AMVO (Asociación Mexicana de la Venta Online) which organizes the annual HotSale, a sale on e-commerce channels only across a broad range of Mexican retailers. ==By industry==

Retailers Leaders in clothes retailing include Liverpool, MercadoLibre and Privalia. Only grocery retailing is led by Walmart, Superama and Soriana. Leaders in electronics are MercadoLibre, Amazon Mexico and Linio, the latter originally launched by Rocket Internet. Transportation Uber and Cabify compete for the taxi and car share business, Aeroméxico in particular publicized its digital transformation as a key pillar of its strategy, and has expanded its sales and service to a chatbot on Facebook Messenger. Entertainment Netflix and Claro Video and Blim compete in offering streaming entertainment to Mexican households. while Spotify dominates in streaming music. ==Startups==

Startup incubators/accelerators such as MassChallenge and Plug and Play are present with Mexican programs and WeWork and local alternatives provide office space. Many corporates have innovation programs including Nestlé, and Aeroméxico. ==References==