The main critique of autoethnography—and
qualitative research in general—comes from the traditional social science methods that emphasize the objectivity of social research. In this critique, qualitative researchers are often called "journalists, or soft scientists," and their work, including autoethnography, is "termed unscientific, or only exploratory, or entirely personal and full of bias." Many
quantitative researchers regard the materials produced by narrative as "the means by which a narrating subject, autonomous and independent...can achieve authenticity...This represents an almost total failure to use narrative to achieve serious social analysis." According to Maréchal, the early criticism of autobiographical methods in anthropology was about "their validity on grounds of being unrepresentative and lacking objectivity." Croce illustrates what Adams, Jones, and
Ellis refer to as "illusory boundaries and borders between scholarship and criticism." These "borders" are seen to hide or take away from the idea that autoethnographic evaluation and criticism present another personal story about the experience of an experience. Or as Craig Gingrich-Philbrook wrote, "any evaluation of autoethnography...is simply another story from a highly situated, privileged, empowered subject about something he or she experienced."
Rethinking traditional criteria In her book's tenth chapter, titled "Evaluating and Publishing Autoethnography" (pp. 252–255),
Ellis (2004) discusses how to evaluate an autoethnographic project, based on other authors' ideas about evaluating alternative modes of qualitative research. (See the special section in
Qualitative Inquiry on "Assessing Alternative Modes of Qualitative and Ethnographic Research: How Do We Judge? Who Judges?") She presents several criteria for "good autoethnography", and indicates how these ideas resonate with each other. First,
Ellis mentions Richardson who described five factors she uses when reviewing personal narrative papers that includes analysis of both evaluative and constructive validity techniques. As Adams explains in his critique of his work
Narrating the Closet, I knew I had to contribute to knowledge about coming out by saying something new about the experience...I also needed a new angle toward coming out; my experience, alone, of coming out was not sufficient to justify a narrative.
Stories and storytelling Autoethnography showcases stories as the means in which
sensemaking and researcher
reflexivity create descriptions and critiques of culture. Adams, Jones, and
Ellis write: Reflexivity includes both acknowledging and critiquing our place and privilege in society and using the stories we tell to
break long-held silences on power, relationships, cultural taboos, and forgotten and/or suppressed experiences.
Relationally responsible approach Among the concepts in qualitative research is "relational responsibility". Researchers should work to make research relationships as collaborative, committed, and reciprocal as possible while taking care to safeguard identities and privacy of participants. Included under this concept is the accessibility of the work to a variety of readers which allows for the "opportunity to engage and improve the lives of our selves, participants, and readers/audiences." who argues that the real questions is what narratives do, what consequences they have, to what uses they can be put. Narrative is the way we remember the past, turn life into language, and disclose to ourselves and others the truth of our experiences. In moving from concern with the inner veridicality to outer pragmatics of evaluating stories, Plummer [2001, p. 401] also looks at uses, functions, and roles of stories, and adds that they "need to have rhetorical power enhanced by aesthetic delight (Ellis, 2004, p. 126-127). Similarly, Laurel Richardson [1997, p. 92] uses the metaphor of a crystal to deconstruct traditional validity. A crystal has an infinite number of shapes, dimensions and angles. It acts as a prism and changes shape, but still has structure. Another writer, Patti Lather [1993, p. 674], proposes counter-practices of authority that rupture validity as a "regime of truth" and lead to a critical political agenda [Cf. Olesen, 2000, p. 231]. She mentions the four subtypes [pp. 685-686]: "ironic validity, concerning the problems of representation; paralogical validity, which honors differences and uncertainties; rhizomatic validity, which seeks out multiplicity; and voluptuous validity, which seeks out ethics through practices of engagement and self-reflexivity (Ellis, 2004, pp. 124~125).
From "generalizability" to "resonance" With regard to the term of "generalizability",
Ellis points out that autoethnographic research seeks generalizability not just from the respondents but also from the readers. Also, autoethnography as a genre frees us to move beyond traditional methods of writing, promoting narrative and poetic forms, displays of artifacts, photographs, drawings, and live performances (Cons, p. 449). Denzin says autoethnography must be literary, present cultural and political issues, and articulate a politics of hope. The literary criteria he mentions are covered in what Richardson advocates: aesthetic value.
Ellis elaborates her idea in autoethnography as good writing that through the plot, dramatic tension, coherence, and verisimilitude, the author shows rather than tells, develops characters and scenes fully, and paints vivid sensory experiences. While advocating autoethnography for its value, some researchers argue that there are also several concerns about autoethnography. Chang warns autoethnographers of pitfalls that they should avoid in doing autoethnography: (1) excessive focus on self in isolation from others; (2) overemphasis on narration rather than analysis and cultural interpretation; (3) exclusive reliance on personal memory and recalling as a data source; (4) negligence of ethical standards regarding others in self-narratives; and (5) inappropriate application of the label autoethnography.Also some qualitative researchers have expressed their concerns about the worth and validity of autoethnography. Robert Krizek (2003) contributed a chapter titled "Ethnography as the Excavation of Personal Narrative" (pp. 141–152) to the book of
Expressions of Ethnography in which he expresses concern about the possibility for autoethnography to devolve into narcissism. Krizek goes on to suggest that autoethnography, no matter how personal, should always connect to some larger element of life. One of the main advantages of personal narratives is that they give us access into learners' private worlds and provide rich data (Pavlenko, 2002, 2007). Another advantage is the ease of access to data since the researcher calls on his or her own experiences as the source from which to investigate a particular phenomenon. It is this advantage that also entails a limitation as, by subscribing analysis to a personal narrative, the research is also limited in its conclusions. However, Bochner and Ellis (1996) consider that this limitation on the self is not valid, since, "If culture circulates through all of us, how can autoethnography be free of connection to a world beyond the self?." == Criticisms and concerns ==