As Press Secretary, Townsend prepared speeches for the president, oversaw and edited presidential papers for publishing, and accompanied the president on state visits. He realized the need for a public medium and suggested to President Tubman the need to develop and improve information services in the country. President Tubman supported this endeavor and subsequently appointed him Chief of the Information Bureau at the Department of State (1955–1958). During his services at the Information Bureau, Townsend implemented an effective medium to keep the people of Liberia informed about their government and its affairs, and domestic and international news at home and abroad. He went on to become Director of the Liberian Information Service (LIS) (1958–1964), following an act establishing it by the Liberian Legislature. Under Townsend's leadership, Liberia's information services greatly expanded providing print media and on-air radio and television broadcasting, which boosted tourism and appreciation of the Liberian culture. In 1960 the formation of the Liberian Broadcasting Corporation (ELBC) was established, followed by the establishment of television services (ELTV) in 1964. In 1965, President Tubman named him Secretary of the Department of Information and Cultural Affairs, and later elevated the position to cabinet level. In 1963, along with Deputy for Cultural Affairs,
Bai T. Moore, Townsend led the founding of the National Cultural Center with the strong backing of President Tubman. Moore and Townsend worked steadfastly together with the many tribal liaisons throughout the country to develop Liberia's National Cultural Center at Kendejah, Marshall Territory. President Tubman opened the Center in 1964, which was described as a “panorama of tribal life, customs and traditions with thirty-one tribal huts and palava kitchens, designed and built by master builders from Liberia's 16 major tribes.” The goal of the Center was to project the cultural image of the country, encourage and improve indigenous arts and crafts, provide a base for the National Cultural Troupe, and preserve the country's traditional art forms. Following the coup d'état in 1980, the operations and activities of the Center were not maintained, and as a result of the civil wars in the early 1990s the facilities suffered damage and fell into disrepair. Many of its occupants became dislocated and fled. The facilities were subsequently removed, and the land converted to commercial use and today is occupied by the Robert L. Johnson Kendeja Resort and Villas. When William R. Tolbert was elected President of Liberia, he appointed Townsend Minister of State for Presidential Affairs (1972–1979). In this role, Townsend directed and oversaw the office of the president, assisted in the administration and affairs of the cabinet, ensured the goals and agenda set forth by the president and cabinet progressed and were achieved, oversaw the development of presidential speeches, and acted on behalf of the president in his absence. Townsend along with then Foreign Minister
Cecil Dennis helped lead the planning, coordination, and support for the Government of Liberia's hosting of the 32nd Summit of the Organization of African Unity in 1979. In April 1979, Townsend was voted in as the 16th National Chairman of the True Whig Party of Liberia, the ruling party of the era. His selection came amidst a time when the party was struggling to transition from one that had a history of dominance by Americo-Liberians to one that needed to broaden its membership base to be inclusive of all members of Liberian society, including indigenous tribes. Known for his uncanny ability to bridge differences between various parties, Townsend won overwhelming approval to lead the party into this next phase. President Tolbert lauded his selection as he too had a partner to help with his “mats to mattresses” and signature “Rally Time” movement to raise the living standards of all Liberians. ==Other involvement==