The company was formed in 1994 by former
HIT Entertainment employee Richard Bridgewood. The company was initially formed as a home video distributor, mainly handling the distribution of children's properties onto VHS. During the late-1990s to early-2000s, Contender operated under five sub-labels: Kult TV, Kult Kidz, Nippers, Bonkers, and Golden Times. Popular shows within these labels included the cult-classic
Farscape from
The Jim Henson Company, to anime properties such as
Medabots and
Beyblade from
Nelvana. 2002 and 2003 saw Contender enter the children's television market with its first television production,
Tractor Tom. The series, which featured the voices of
Liza Tarbuck and
James Nesbitt was pre-sold to
ITV and became a successful programme in its
CITV programming strand. In the same year, the company expanded to the physical print market with Contender Books. The success of
Tractor Tom led to Contender greenlighting a second pre-school property,
Peppa Pig, from indie studio
Astley Baker Davies in February 2003, with a pre-sale to
Five and
Nick Jr. occurring at the same time. The company greenlit a third pre-school property,
Mojo Swoptops, in February 2004. In February 2004, Contender purchased rival distributor Medusa Communications and Marketing for £20 million. The purchase allowed Contender to expand its investments in the UK media industry. Medusa's founders David Hodgins and Stephen Rivers would become directors at Contender. Medusa's 2 sub-labels (
Hong Kong Legends and
Premier Asia) would also remain as is At the end of May 2004,
Peppa Pig would premiere in the United Kingdom on Five's
Milkshake! strand. The series would become an immense success, with its first DVD release selling over 100,000 units by the end of October 2005 alongside a successful toyline by Character Options. At the end of 2005, the series would be picked up in over 120 territories, including the United States under a broadcast deal with
Cartoon Network, secured in November 2004. On 7 July 2005, the company announced that it would split its operations into two stand-alone subsidiaries, with the Home Entertainment division becoming Contender Home Entertainment, and the television division becoming Rubber Duck Entertainment. The split was done in favour of the success of
Peppa Pig, of which Rubber Duck would greenlight new pre-school properties for Contender to distribute and market. On the same day, Rubber Duck announced they had greenlit another pre-school property named
Humf. In October 2005, Five and Nick Jr. recommissioned
Peppa Pig for a second series. The same year, Entertainment One would secure a film output agreement with
Summit Entertainment, of which Contender Films would release their output in the UK. In March 2008, Contender secured worldwide distribution rights outside of the US and Canada to the
PBS Kids series ''
It's a Big Big World. In December 2008, the company announced that Channel 4 had secured broadcast rights to Lost & Found'', a short-film produced by
Studio AKA based on Oliver Jeffers' children's book of the same name. The special aired during Christmas Eve of that year. with founder Richard Bridgwood remaining as marketing director. E1's next pre-school properties,
Humf, a co-production with
King Rollo Films, and ''
Ben & Holly's Little Kingdom'', their second co-production with Astley Baker Davies, would make their world premieres on Nick Jr. UK on 2 March and 6 April In June 2010, E1 UK announced that Richard Bridgewood had departed from the company. On May 28, 2012,
Entertainment One announced that they would purchase
Alliance Films, which would be completed on January 9, 2013. Afterwards, Alliance Films' UK division,
Momentum Pictures, was folded into Entertainment One UK. On 30 September 2015, eOne acquired a 70% stake in British animation studio
Astley Baker Davies, best known for producing the pre-school TV series
Peppa Pig. On 11 July 2019, eOne announced it would purchase unscripted factual studio Daisybeck Studios. In November 2020, the company was renamed as Entertainment One Unscripted Television UK, although Daisybeck continues to trade as a division.
Closure of theatrical division, split of children's division (2023–present) In July 2023, Hasbro announced that the theatrical division of Entertainment One UK would cease operations, with the company blaming structural changes in the film industry following the impact of the
COVID-19 pandemic and issues with the structure of independent distribution in the country for the reasons. The television and home media divisions would remain in operation for the time being. Following the purchase of eOne by
Lionsgate on 26 December 2023, eOne UK remained in operation and the company's children's assets remained with Hasbro. In January 2024, Entertainment One Unscripted Television UK, including Daisybeck Studios, was consolidated into the newly-formed Lionsgate Alternative Television; but would remain as subsidiaries. eOne UK was included as part of the
Lionsgate Studios split in mid-2024. The company's name remained as such even after its former parent company was renamed as
Lionsgate Canada in June. ==Properties==