Khan Din had initially written a draft of the story of
East is East as a college student. He was encouraged by
Sudha Bhuchar, artistic director at the Tamasha Theatre Company, to submit it for a writing workshop jointly run by Tamasha and the Royal Court. After development there with actors, director and a dramaturge,
East Is East was first performed at the
Birmingham Repertory Theatre Studio on 8 October 1996. It went on to enjoy sell-out London runs: first at the
Theatre Royal Stratford East, and then at the
Royal Court Theatre's temporary West End venue. The play won Khan Din the 1997 'Best West End Play' and 'New Writer of the Year' awards from the
Writers Guild of Great Britain. The play also won an
Olivier Award nomination for Best New Comedy. After independent producer
Leslee Udwin bought the film rights, Khan Din himself wrote the screenplay for a
BAFTA Award–winning
film of the same name released in 1999. Several of the play's original cast members – including
Linda Bassett,
Emil Marwa and
Jimi Mistry – reprised their roles in the film. ==Later productions==