At release Reviews of the film were mixed at the time of its release, with reviewers finding the plot predictable. pointing to its adherence to MGM's "mainstream style" and failure to bring to life the "East Side/West Side," low-brow versus high-brow aspects of the characters, despite being filmed partly on location.
Variety called it a "mild entry that will find its major appeal to femme audiences.
Time Magazine said it was "a humorless, slightly awed look at Manhattan's gossip-column set as it might be presented to daytime radio fans . .The chief conflict centers in a mellowing playboy (Mason) who is torn between his West Side mistress (Gardner) and his perfect wife (Stanwyck), a pillar of the fashionable East Side. Everything is straightened out by a bit-player who appears long enough to strangle Miss Gardner and leave her priceless body snarled in some priceless drapery."
New York Times critic
Bosley Crowther called LeRoy's direction "dull" and that "frankly we thought that films like this would be put on the dud-list years ago." Crowther wrote that "the question in
East Side, West Side. . . is whether a rich and charming lady should endure the infidelity of her spouse. Should she. . . wait at home on the terrace of their East River duplex while he stays out to all hours of the night with a charmer who has a little shack off Washington Square? And, after batting this question about until the charmer has been killed, the lady comes to the conclusion that she doesn't love the rascal anyhow. Here, we are afraid, is a question—and a picture—which just about hits the low-water mark of interest, intelligence and urgency."
The Spectator's longtime film critic
Virginia Graham called it a "glossy" tale of "a man's irremediable dislike for monogamy and woman's patience, up to a point, with this innate weakness of his." Graham praised Mason for his range and Gardner for lending her "somewhat conventional part" a "splendid radiance to the screen by virtue of her overpowering good looks." Leading lady Stanwyck, the critic added, "gives a lively, sympathetic and thoroughly positive performance. In one scene, when she tries to disguise her marital fears from a woman friend, we are given as nice a piece of acting as you would find anywhere."
Recent critiques The film is rarely mentioned in accounts of late-1940s cinema, with most that do referring to tensions between the stars. One writer noted that Stanwyck had been
cuckolded in real life by her then-husband
Robert Taylor, who had an affair with Ava Gardner, and then "had to submit to the indignity of being cuckolded on screen by the same young woman that same year." Both ''
Steven H. Scheuer's Movies on TV (1972–73 edition) and Leonard Maltin's Classic Movie Guide (third edition, 2015) gave East Side, West Side'' 2½ stars (out of 4), with Scheuer characterizing it as a "[S]lickly mounted soap opera set in the chic world of the wealthy social set of New York" and adding that "Miss Stanwyck overacts" and "Ava slinks in and out of the proceedings as a
femme fatale". Maltin described the film as a "[S]tatic MGM version of Marcia Davenport's superficial novel" and summarized that "Stanwyck and Mason have pivotal roles as chic N.Y.C. society couple with abundant marital woes, stirred up by alluring Gardner and understanding Heflin." Among British references,
David Shipman in his 1984
The Good Film and Video Guide gave it 1 ["Recommended with reservations"] (out of 4) stars, noting that it is "[A] terribly well-bred soap-opera about a New York couple who need a spot of sorting out." He described Mason's character as "a notorious philanderer currently stuck on Ava Gardner", Stanwyck as "long-suffering and neglected" and the supporting cast as "[I]nvolved in their not too engrossing affairs". A 2025 critical reappraisal of LeRoy's work, the anthology "Mervyn LeRoy Comes to Town," maintains that the film's emphasis on infidelity and the "less than galvanizing adventures of the central characters" has "tended to blind critics to the real qualities and pleasures of
East Side, West Side." The book asserts that "there are many moments that demonstrate a careful, artful attention to the details of decor, gesture, sound and performance." The film made use of textiles created by the noted designer
Dorothy Liebes. Writing for the
Cooper Hewitt, Smithsonian Design Museum at the time of a 2023 exhibit of her work, writer Matthew J. Kennedy observed: "Liebes textiles excel materially through the motion picture; despite being devoid of color, they still read as Liebes’s designs. They also contribute to the use of modern design in film set decoration to characterize that which is anti-traditional, transgressive, and—in the case of
East Side, West Side—glamorous and sexy." ==See also==