Eaten Alive premiered on December 7, 2014, kicking off a special week of programming on Discovery Channel known as "Mega Week", which the network promoted as a "weeklong celebration of all things Discovery." The special was seen by 4.1 million viewers, making it Discovery Channel's highest-rated nature program since
Life in 2010. It was also the second-most popular television program of the night on social media, behind
Sunday Night Football. Prior to the broadcast, alongside similar concerns for the well-being of the snake, Laura Bradley of
Slate argued that
Eaten Alive was a further example of Discovery Channel's recent uses of
sensationalism and
pseudoscience to attract viewers, as opposed to airing content that is legitimately
educational. She compared the special to
Shark Week (which she described as the network's "biggest pieces of viewer bait" for "capitalizing on people's fear of
sharks while simultaneously misinforming the public about an animal that is actually in danger"), the aforementioned Nik Wallenda specials, and
fictitious mermaid documentaries broadcast by sister network
Animal Planet. Following its broadcast,
Eaten Alive was widely criticized by viewers and the media for
false advertising, as the majority of the two-hour special dealt with the search for Chumana, and as the anaconda did not swallow him as was advertised. Although promotional material on Discovery Channel's website claimed that Rosolie would enter the anaconda, its press release for the special stated that there was only a possibility that he would. On an episode of the Lex Friedman podcast, Rosolie shares that he watched the documentary for the first time a day before he was to appear on a late-night show to promote the documentary and was threatened by the network in order to continue to appear on the late-night show. Rosolie also mentions that the name of the documentary was altered from 'Expedition Amazon' to 'Eaten Alive', which he felt detracted from the notion of conservation. Writing for
The Guardian, Brian Moylan compared
Eaten Alive to ''
The Mystery of Al Capone's Vaults''—
Geraldo Rivera's infamous live television special that featured the 1986 opening of a secret vault once owned by
Al Capone, which was purported to contain valuable items but ended up only containing debris. Moylan believed that much like the vault, "Rosolie is also nothing more than a lot of dust and a few empty Coke bottles." However, he did praise the style of the remainder of the special, comparing it to a
horror movie and describing it as being "much more dramatic and much better than it needed to be, which is a considerable accomplishment."
1-800 Contacts broadcast a new commercial, featuring a character having been eaten by a snake, during
Eaten Alive. The ad was produced in advance of the special's announcement, and was intended to premiere in January 2015, but the company's agency Pereira & O'Dell moved up the premiere after learning of the special. == See also ==