The business was founded by Hans Mayr. It was first mentioned in 1596. Mayr was selling shoes primarily to the
upper class. The company was purveyor to the
Saxon royal house, the
House of Hohenzollern-Sigmaringen, and since 1895 also to the
Bavarian royal house, holding a
Royal Warrant. Customers could get
customized shoes "for every occasion and usage" by
mail order. Mayr made wooden
lasts of each customer's feet and stored them for at least 30 years so that customers could choose new shoes from an illustrated catalog. Today, the company is led by 13th-generation siblings Peter Eduard Meier and Brigitte Meier. Besides high-quality, ready-to-wear footwear and bespoke shoes, they sell sports and outdoor gear, classic-style clothing and trachten,
leather goods, and accessories. In the city of Munich, they can be delivered by horse-drawn carriage as in former times. ==References==