Zitron began his career as a journalist, writing for a London-based video games magazine. He later worked for
PC Zone until around 2008, during which time he also began working in public relations. In 2013, he founded the public relations agency EZPR.com, where he is the CEO. In the following years, he published two books about public relations. He has also been a critic of the PR industry. In 2016, he started a podcast with Felix Biederman called
The Scumbag.. This lasted for two seasons between 2016 and 2018 and was a satirical look at darker corners of the internet. Zitron began writing a newsletter about the tech industry in 2020, titled ''Where's Your Ed At
, which had more than 50,000 subscribers . Zitron laid out his thesis that technology firms have focused on growth above all else, stifling innovation and harming consumers, in a 2023 newsletter issue titled "The Rot Economy". The post went viral. In April 2024, a post titled The Man Who Killed Google Search'' sparked outcry about the company after Zitron accused Google CTO
Prabhakar Raghavan of "killing" Google's search product by prioritizing profits for Google's advertising business over delivering relevant results. In 2023,
Cool Zone Media invited Zitron to create a podcast on their network. The podcast, called
Better Offline, focuses on
Silicon Valley and the tech industry, and particularly on the
AI bubble.
Views Alex Kirshner writing for
Slate has described Zitron as "one of the most pugnacious critics of
Big Tech". and has criticized both technology companies and the media for contributing to what he views as unwarranted
hype around
large language models. In 2021 and 2022, Zitron wrote several articles defending
remote work. In an article for
The Atlantic, he argued that executives and
middle managers advocating for mandatory in-office work feared remote work would make their jobs obsolete. Speaking to
Vanity Fair, he explained, "I believe there is a large chunk of extremely performative work that is having a midlife crisis right now." • Zitron, Ed (2018).
Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous. == Personal life ==