After graduating from high school, Jones enrolled at the
University of Florida in Gainesville. He played at the
halfback position for coach
James Van Fleet and coach
Tom Sebring's
Florida Gators football teams from
1923 to
1925. In his first season on the freshman team, the team won the southern crown for freshmen squads. Memorably, he scored all of the Gators' points in a 16 to 6, second-half comeback victory in the rain over the
Alabama Crimson Tide in 1923. The scores came on runs of 10 yards around right end, a 12-yard
place kick, and a 20-yard run around right end. During his three seasons on the Gators varsity, the team compiled a win–loss–tie record of 20–5–2, the best three-year stretch in team history. After the conclusion of the 1925 season, he was invited to play in the inaugural
East–West Shrine Game, the first Gator ever invited to a post-season all-star bowl game. He graduated from the University of Florida with a Bachelor of Laws degree (LL.B.) in 1926, and was later inducted into the
University of Florida Athletic Hall of Fame as a "Gator Great." ==Business and athletic administration career==