The contest was introduced by
ERR with a new philosophy, and its first producers were Heidy Purga and Mart Normet. Eesti Laul was introduced to produce an Estonian contest, with Estonian musical tastes being presented to a European audience. The contest is also an open one, with all information of the songs being revealed in the selection process. The festival has produced six top-ten placings for Estonia at the contest. The winner of the Eesti Laul has been chosen by televoting and panels of jurors since its inception. The competition makes a considerable impact on music charts in Estonia and neighbouring countries. The introduction of semifinals in 2011 raised the potential number of contestants from ten to twenty. The festival is very well known for its alternative rock and electro-pop songs which make the contest more diverse than other Eurovision national finals, so it is sometimes referred to as
Alternative Melodifestivalen by the media and the Eurovision fans. In 2016, the grand final was held for the first time at Estonia’s largest concert hall,
Saku Suurhall, which also hosted the Eurovision Song Contest in 2002. According to producer Mart Normet, Eesti Laul had grown to become the third-largest national selection for Eurovision in Europe, following Sweden and Norway, with 5,000 people attending the final. Announced in September 2018, the then new lead producer
Tomi Rahula made various changes to the 2019 edition contest including 12 entries in the final, 24 entries overall and broadcasting the semi-finals live from cities outside of
Tallinn. Rahula also introduced an entry fee for interested artists and composers; the fee was halved for entrants wishing to perform in the
Estonian language. In July 2023, the broadcaster announced that Rahula would step down from his position and that changes would be made to the format of the next contest. == Format and rules ==