The stadium was inaugurated on 17 June 1923 with a match between
Castellón and
Cervantes under the name
Campo del Villarreal (Villarreal Field), becoming renamed two years later in honour to the rural lands on which it was erected. Nicknamed the
Feudo Amarillo ("Yellow Fief"), it is located at Plaza Labrador, ten kilometres away from the
Mediterranean Sea, and at an altitude of 50 metres. The first remodeling works took place on the stadium in the close season before the 1952–53 season. The size of the pitch was taken from 95 x 50 m to 104 x 65 m, matching that of the
Helsinki Olympic Stadium of the
1952 Summer Olympics, a reference to copy during those years. During the 1960s the club erected a small covered stand, and during the 1971–72 season the southern stands were finished. In 1988 it was demolished to make room for a new stand which opened on 8 March 1989 with a friendly match against
Atlético Madrid. For the club's 75th anniversary new renovation works were started. The south stand was again demolished to erect a new one with a roof, an amphitheatre, the VIP sector, and the northern stand were built, finishing the works at the 1999–2000 season. In the summer of 2001, the grandstand was enlarged. The stadium was first floodlit for night matches on 16 September 1973 for the third division match between Villarreal and
Ibiza. The city hall provided help for the construction of the floodlight towers located at each of the four corners of the field, with nine halogen lamps on top of each one. The changing rooms were moved several times. Until the 1935–36 season they were at the south eastern corner of the stadium, then at the north east until 1989, when they were moved to the south western part. After the last modifications to the stadium, they are now under the main stand. On 8 January 2017, just before a
La Liga match against
Barcelona, Villarreal changed the name of its stadium from
El Madrigal to
Estadio de la Cerámica () recognising the local industry. In February 2021, Norwegian club
Molde FK played their Europa League last 32 home match at the ground, due to
COVID-19 travel restrictions in their own country. ==The "Casals Grocs"==