It took a
Title IX challenge by the
National Organization for Women of ABC's allegedly discriminatory hiring and programming practices, and a long-standing working relationship with the head of Sports,
Roone Arledge, for Sanger to be re-hired by
ABC Sports as a full-fledged Producer, Writer, and Director in 1973; a post she held full-time through 1986. This assignment began in 1974 with a focus on women in sports, including a $200,000 prime-time Women's Sports special sponsored by
Colgate, narrated by
Dinah Shore, featuring
Billie Jean King,
Olga Korbut, jockey Robin Smyth and
The Princess Anne. Sanger's association with women's sports continued, including her mentoring of other women in the business, passing along her belief that you could succeed without imitating your male counterparts. Interviewed in 1974 by the
New York Times, Sanger's closing quote was "I'll leave the football games to the guys," she said, "They do them fine." She had it wrong, eventually winning an Emmy Award for her coverage of
NCAA football in 1988. In fact during her ABC career there wasn't a sport, played by men or women, (including the
Scottish Highland Games) that Sanger didn't produce. In addition, Sanger's trips to China and North Korea covering ping pong tournaments, made her a unique academic resource on how the Western media was treated early on. ==Emmy Award-winning Olympic Games==