Electric (Katy Perry song)

On January 13, 2021, it was announced that the celebration of the 25th anniversary of Japanese media franchise Pokémon would commence with a musical collaboration with Perry. Describing herself as a "lifelong Pokémon fan", she stated that "In this moment of unknown, there are dependable places and characters and institutions and people, and I hope I can be one of them. That's what I hope for in my personal self, and even in my involvement with this collab." On May 10, 2021, the singer officially announced the single's title and release date through her social media accounts. Perry later told MTV News that she was asked to write an empowerment anthem, and explained her philosophy regarding writing songs: "Some people write only heartache songs or sexy songs or a combination. And my lane seems to be the 'you can do it, ignite your light' empowerment. It's all within, you know? That's a message I love standing by." "Electric" was structured as an electropop ballad composed in the C major key. It talks about the joy that comes after achieving life goals with the help of friends. It was written by Perry, Jon Bellion, Lucas Marx, Oliver Peterhof, Rachel Kanner, Bruce Wiegner, Jordan Johnson and Stefan Johnson. It was produced by the Monsters & Strangerz, Wiegner and German. Perry's vocals spans from G3 to D5. ==Release and promotion==

"Electric" was released to digital download and streaming on May 14, 2021. A CD single was released on June 25. Additionally, "Electric" was included on the Netflix film soundtrack of ''He's All That'' (2021). In the United States, "Electric" debuted at number 25 on Digital Song Sales chart. In Latin American countries, the song charted within top 20 of Ecuador, El Salvador, Panama and Uruguay English charts. ==Reception==

Halle Kiefer of Vulture said that it follows "in the well-trod footsteps of 'Roar' and 'Firework, describing all three of them as "inspirational pop ballads". A staff review from Billboard wrote that the song "sees Perry return to anthemic pop." MTV News' Patrick Hosken called the song "belt-ready bop." In an article published by Universal Music Poland, the writer said the song "makes [the listener] immediately charged with the positive energy, in keeping with the song's title." ==Music video==

Development and release The music video was directed by Mexican-American filmmaker Carlos López Estrada, written by Estrada, Doug Klinger and Perry, with Klinger beinger executive producer, and Santiago Gonzales being director of photography. United States Coast Guard approved shooting on the island. Perry told MTV News said that one of the ideas behind the music video was a "reminder of her trying to figure out who she wanted to be as a teenage artist performing under her given name, Katheryn Hudson." Singer also added that she chose Hawaii as clip's location because it "provided the perfect lush and naturalistic surroundings." The behind-the-scenes video was published on Perry's official YouTube channel on June 7, 2021. Synopsis and reception The video starts with Perry and Pikachu hanging out in Hawaii. The two stop at Diamond Head Lighthouse and enjoy the view while in meditation. While they are meditating, they travel back in time. They encounter the younger versions of themselves, who are performing at the farmer's marketplace. The older version of Perry subtly manipulates the marketplace to help the younger version of herself find her style in music. Afterwards, she gets her younger version to join a talent competition being held at the island. By the end of the video, the younger version of Perry gives her first club performance as the older version of Perry and Pikachu looks on from the crowd until they wake up from their meditation. Entertainment Weeklys Joey Nolfi and Pure Chart's Yohann Ruelle described the music video as "adorable." Halle Kiefer from Vulture stated that Pichu is the video's highlight. Patrick Hosken of MTV wrote that this song "needed a locale as large as its sound." ==Credits and personnel==

Song credits Credits adapted from Tidal and CD single. • Carlos López Estrada writing, directing • Doug Klinger writing, executive production • Katy Perry writing, starring • Nicole Jordan Webber production • Andrew Chennisi production • Yusef Chabayta production • Maverick Media animation • Targa Sahyoun commission • Anna Heinrich head of production • Vance Lorenzini production designer • Santiago Gonzales photography direction • Julian Conner postproduction • Cami Starkman edition • Meili Aspen Caputo starring ==Charts==