Background and release The
music video for "Electricity" accompanied the single's release. It was directed by
Bradley & Pablo and filmed at ODR Studios in
Newark, New Jersey. Lipa called it a "turning point," stating that it was the first video where she did not care about what people thought and she just wanted to dance, perform, and enjoy herself. She went on to say it helped with her confidence and she was very proud of it. The song was also accompanied by a
vertical video and dance video. The vertical video was released on 21September 2018 and features Lipa wearing a leather bikini and dancing in a warehouse. The 1990s-inspired dance video released on 15November 2018 and was directed and produced by Lindsey Mann. It features dancers in baggy clothes, going through the underground.
Synopsis , Dua Lipa dances in a loft during the
Northeast blackout of 2003, while Diplo and Mark Ronson get stuck in an elevator. The visual is set during the
Northeast blackout of 2003, opening with home-video style footage from the time, starting with sirens going off in the street, before a man mentions the blackout, and is cut off by a reporter talking about how the luminous skyscrapers are now shadows. It then pans to Lipa listening to the radio in a dark New York City loft. She is noticeably sweaty, wearing red high-waisted bottoms, a white t-shirt tied around her chest, showing her abs, and layered necklaces, with blonde hair. Lipa then takes a sip from a jug of water and leans back in a chair, before she begins to sing and dance, with choreography inspired by
Flashdance (1983). In his review for
MTV, Patrick Hoksen complimented Lipa's newly blonde hair and thought that she "steals the video." Sarah Brown of
Soundigest viewed the "Electricity" video as a "burst of energy" and "trilling," as well as praising Ronson and Diplo's "comedic" cameo appearance. == Live performances ==