In the autumn of 2024,
Ash by Elegance and
Heather Reckless formed a partnership in which they helped each other win matches. Reckless would become rebranded as Heather by Elegance with a new look similar to Ash's. On October 26 at
Bound for Glory, Ash and Heather officially debuted The Elegance Brand in a winning effort against Xia Brookside and
Brinley Reece. In the following two months, The Elegance Brand traded victories in singles matches with the reigning TNA Knockouts World Tag Team Champions
Dani Luna and
Jody Threat. At
Genesis on January 19, 2025, Ash and Heather failed to defeat Luna and Threat for the titles. They redeemed themselves at
Sacrifice on March 14 as they successfully dethroned Luna and Threat to win the TNA Knockouts World Tag Team Championship. On the May 29, 2025, episode of
Impact!, The Personal Concierge announced Maggie Lee as M by Elegance, the new product of The Elegance Brand. Ash and Heather successfully defended their titles against
The IInspiration (
Cassie Lee and
Jessie McKay) at
Slammiversary on July 20. On August 24 at
Heatwave, Ash won the
TNA Knockouts World Championship for the first time in a
triple threat match against previous champion
Jacy Jayne and
Masha Slamovich, but she had to vacate the title for an undisclosed reason at
Victory Road on September 26, ending her reign at 34 days. On the October 2 episode of
Impact!, Heather and M lost the TNA Knockouts Tag Team Championships to The IInspiration. On October 10, Ash announced her retirement from
professional wrestling during a virtual signing, but kept working with
TNA as a producer and The Elegance Brand's manager. Before challenging The IInspiration for the TNA Knockouts Tag Team Championship at
Thursday Night Impact!'s AMC debut on January 15, 2026, The Elegance Brand revealed the newest member
Mr. Elegance. Then, Heather and M won the tag team titles back from The IInspiration. On the March 19 episode of
Thursday Night Impact!, Mr. Elegance won his first match against
Mike Jackson. ==Members==