The sisters first began posting
YouTube videos in 2008. In 2010 their videos received over 75 million views. They were later invited by
Seventeen to offer makeup tips and suggestions to readers and in an interview with
Good Morning America Blair mentioned that she had to become
homeschooled due to a bullying situation in her sophomore year of high school. The two have received criticism over their haul videos potentially fueling shopping addictions and cultural idealizations of consumption and materialism, with an expert in shopping addiction listing the video as an example. In 2012 the Fowlers became the hosts and main judges of the webseries
Beauty Vlogger Boot Camp, which revolved around young men and women aspiring to be online gurus. Each episode had the contestants competing in a beauty-related challenge, with one person getting eliminated before the next round begins. They have also been nominated twice for
Teen Choice Awards in the "Web Star" category for 2011 and 2012. They were also nominated for the
2014 Teen Choice Awards under the category "Choice Web Star-Beauty/Fashion." The two later released a novel entitled
Beneath the Glitter (written by a
ghostwriter, as cited at the end of it), with the character supposedly being only loosely based on the sisters. The Fowlers have also released a makeup line,
Skylark. It later sparked controversy when they released three sample perfumes (Skylark Memoir Fragrance Collection) while having their audience vote for one of them, which would ultimately be made as a full size perfume. However, they stopped mentioning those samples, leading to frustrated followers contacting the company and being told that there will not be a full size fragrance, and that they can get a refund. In May 2020, Elle discussed what had happened with Skylark in her video “What happened to Skylark?!” She stated that the company producing the Skylark perfume backed out of their agreement, and told the sisters that they were not able to address the situation to their followers. Elle remarked that “it almost ruined us” and the experience turned the pair off from future endeavors in cosmetics. In October 2012 it was announced that they would release a shoe and handbag line in conjunction with online fashion retailer
JustFab. In 2015, Elle started an online planner sticker shop called "Glam Planner." She created a third YouTube channel in support of this venture that she posts videos to regularly. For a few years, she stopped posting on her channel, but recently started again stating that she will make videos again but not consider it her full-time job ==Bibliography==