Ellen Tracy

Founder Herbert Gallen had difficulty obtaining fabric due to World War II rationing. After acquiring some fabric from a friend, he began to manufacture blouses which he took to major department stores on Manhattan's 34th Street. He sold all of the sample blouses and started a clothing line using his wife's name, Betty Barr, for the label. Ellen Tracy was acquired by Sequential Brands, who sold the company to GMA Group in 2021.{{cite web| url = https://wwd.com/fashion-news/sportswear/ellen-tracy-gears-up-for-growth-under-new-owners-1235436735/ ==Advertising==

Ellen Tracy has featured a variety of models throughout the company's history. In 1983, their ad campaign featured model Carol Alt and in 1987 it featured a young Cindy Crawford. In 2010, Macy’s became the exclusive sportswear retailer for Ellen Tracy. The brand launched internationally in this year as well. ==References==