During Lewis's tenure on
The Apprentice, there were allegations of a romantic encounter with fellow contestant
Lottie Lion while they were in Finland for a task. The pair reportedly grew closer while staying in the show's house. Lewis also faced criticism from British businessman
Alan Sugar for his tattoo, which Sugar described as “horrific,” after Lewis stripped down to his swimming shorts for a campaign promoting summertime in
Finland. In response, Lewis defended his tattoo and even got another tattoo of the businessman holding a gun. He was further criticised for creating a disruptive marketing campaign in Liverpool using a faux Elton John. == Radio appearances ==