eMusic has had contracts with both the independent labels and the four major music labels in the United States. Most of eMusic's contracts are with independent labels, giving the service a reputation for primarily offering
indie rock,
indie pop,
heavy metal,
punk rock,
jazz and
classical music. eMusic highlights its offerings through a host of exclusive
editorial content, along the lines of monthly "editor's picks",
columns and
guides. The site's
alternative (or "indie") rock selection has also been aided by the rise in widely distributed but privately owned labels such as
Kill Rock Stars and
Matador Records, who have a fair amount of big-name talent on their rolls (e.g.
Cat Power,
The Decemberists,
Interpol and
Sleater-Kinney, who have been among eMusic's top-sellers). Music from other popular indie labels includes
Merge Records (
Spoon,
Arcade Fire,
Lambchop),
K Records (
Modest Mouse,
Built to Spill),
Touch and Go Records (Mekons, Girls Against Boys), and
TVT Records (Lil Jon, Ying Yang Twins, Guided By Voices). In 1999, eMusic made headlines by releasing
Long Tall Weekend by
They Might Be Giants, the first internet-only distributed album by a major artist. The band also went on to release a series of monthly, exclusive rarities collections (known as "TMBG Unlimited") through the service in 2001 and 2002.
John Flansburgh said that "Getting a half dozen or dozen unreleased songs out each month provides an ‘ultimate fan club’ experience." eMusic increased their catalogue content over the next few years, particularly in the Indian soundtrack and Indian classical genres and in the classical music genre and added such labels as
Saregama,
Naxos,
BIS,
Chandos,
Harmonia Mundi and
Telarc. In June 2006, eMusic added new music from
V2 Records in the U.S. The label is one of eMusic's highest-profile additions thus far, with
multi-platinum acts
Moby and
The White Stripes and critical favorites including
Grandaddy. However, this music is not available to eMusic users in many other countries and while Moby is still available at present, The White Stripes' catalog was removed until Warner Bros. was brought on. In June 2007, eMusic added perhaps its biggest star yet to its lineup:
Paul McCartney of
The Beatles. His album,
Memory Almost Full, is also the first release on
Starbucks'
Hear Music label. The eMusicLive Venue Network is 22 independent clubs in the US where live shows are recorded and offered to eMusic subscribers. Numerous shows are recorded every week. In addition to subscription sales, recorded CDs are offered for sale at the venue immediately after the event. eMusic plans to establish kiosks where the music can be delivered directly to MP3 players or flash drives. Beginning September 18, 2007, eMusic began to offer audiobooks in MP3 format. On April 2, 2008, eMusic added
The Rolling Stones when they were on their
ABKCO label. This includes their music from 1964 to 1970, plus any compilations made thereafter by ABKCO. The availability of The Rolling Stones' catalog ended on May 3, 2008. On June 1, 2009, eMusic struck a deal with Sony Music Entertainment to sell music released two years ago or earlier. On January 12, 2010, eMusic struck a deal with Warner Music to sell music from its catalog, including music from the Warner Brothers, Atlantic, and Rhino labels, making them the second of the Big Four to enter an agreement with eMusic. In November, 2010, eMusic expanded its catalog to include Universal Music. With the massive expansion, eMusic will also introduce a new pricing schedule that will set individual song prices based upon the song's popularity. Song credits will no longer be used for subscribers. Instead, eMusic subscribers will be given dollar for dollar credits to spend at the site. The labels
Beggars Group,
Domino, and Merge will no longer be on eMusic. Merge Records later returned to eMusic in May 2015. In addition, eMusic changed its policy on redownloading so that customers can no longer go to their download history and redownload tracks or albums. By spring 2011, eMusic had deals with all four major record companies:
Universal Music,
Warner Music Group,
Sony Music Entertainment and
EMI Music. Its May 2011 agreement with EMI also included the jazz label
Blue Note. Despite the expansion of its catalogue, the company claims to maintain strong connections with independent music labels. At the end of September 2014, eMusic announced on its website that going forward, in a return to its indie music roots it would focus on independent labels, and exit the mainstream music business. The New York Times reported that eMusic had confirmed that it would no longer carry recordings from
Sony,
Universal and
Warner. According to the article, independent musicians and labels often have complicated arrangements with major labels for their music to be distributed, and that an eMusic spokesperson had stated, "the independent labels that use major label distribution resources have been removed from the site." In July 2018,
The Orchard, a distributor owned by
Sony Music, removed its catalogue from the service, stating that eMusic had failed to make payments.
Naxos Records and
INgrooves have also removed their catalogues for the same reason. == Executive staff ==