Information campaign In 2010, Marie Exley of
Colorado Springs made news by purchasing advertising space in her locality, promoting the alleged rapture date on a number of park benches. After that, more than 5000 "Judgment Day" billboards were erected in locations across the world, including the
Dominican Republic,
Ethiopia,
Ghana,
Indonesia,
Israel,
Jamaica,
Jordan,
Lebanon,
Lesotho, the
Philippines,
Tanzania and the United States. Some people adorned their vehicles with the information. Many who believed in the prediction took time off work to prepare for the Rapture. Others spent their life savings on advertising material to publicize the prophecy. According to former Family Radio employee Matt Tuter, "We had a pool of about $100 million dollars, and [Camping] spent it like no tomorrow." On October 27, 2010, they launched "Project Caravan". Five
recreational vehicles announcing on their sides that Judgment Day was to begin on May 21, 2011, were sent out from their headquarters in
Oakland, California, to
Seattle, Washington. Upon arrival, teams were sent out to distribute
tracts. The caravan subsequently made stops in many states in the U.S. and Canada.
Impact Camping's prediction and his promotion of it via his radio network and other promotional means spread the prediction globally. Some followers of Camping gave up their jobs, sold their homes, stopped investing in their children's college funds and spent large sums promoting Camping's claims. About 5,000 Pastor Doan Trung Tin indicated that a translated version of Camping's prediction had influenced about 300 of his parishioners to go to the assembly point, selling their belongings to be able to afford the journey via bus. Many of the Hmong Christians who escaped arrest were reportedly forced into hiding after the gathering. On May 19, 2011, the search term "end of the world may 21st" reached second position on
Google Trends, based on the popularity of the search term in the United States. The related searches "Harold Camping", "May 21 doomsday", and "May 21 rapture" were also represented among the top 10 positions. The
New York Police Department stated: "We don't plan any additional coverage for the end of the world. Indeed, if it happens, fewer officers will be required for streets that presumably will be empty."
Reaction Reaction from Family Radio and Harold Camping On the weekend of May 21–22, the Family Radio headquarters was closed with a note stating, "This office is closed. Sorry we missed you!" The Family Radio network remained on the air during May 21 and May 22, mostly broadcasting its normal schedule of programming, but with no mention of the rapture and without the usual replays of Harold Camping's program
Open Forum. On Sunday, May 22, Camping emerged briefly from his home, saying "Give me a day, no interviews today ... I've got to live with it, I've got to think it out." He said he would make a public statement on Monday, May 23. Camping said he was "flabbergasted" that the rapture did not occur, that he was "looking for answers", and would say more when he returned to work on May 23. On May 23, he returned to his
Open Forum radio program, with members of the press in attendance, and, departing from his typical format, took questions from the reporters present instead of from callers. He stated that May 21 had been an "invisible judgment day" which was purely spiritual in nature, and that he now realized that the physical rapture would take place on October 21, simultaneously with the destruction of the universe. "We've always said May 21 was the day, but we didn't understand altogether the spiritual meaning," he said. "May 21 is the day that Christ came and put the world under judgment." Responding to a question, Camping said his organization would not return money donated by followers to publicize the May 21 prediction, saying "We're not at the end. Why would we return it?" As October 21 approached, the Family Radio website stated: A Family Radio staffer suggested that the delay might be God's way of separating true believers from those willing to doubt the "clear biblical warnings". There were rumors that people had killed themselves or attempted suicide to escape the predicted Judgment Day. There was one documented case, in which a 14-year-old Russian girl killed herself on May 21. Her family told a Russian tabloid,
LifeNews, that she did it because of her fear of the "terrible sufferings" predicted by Camping.
Reaction from other Christians A group from the Calvary Bible Church in
Milpitas, California offered a session to comfort those who had believed in the prophecy. Church deacon James Bynum told a local newspaper that "We are here because we care about these people. It's easy to mock them. But you can go kick puppies, too. But why?" The group
American Atheists sponsored billboards in several American cities declaring the rapture to be "nonsense". since the rapture failed to occur on May 21, the money will fund a camp that teaches children about science and critical thinking. The comic strip
Doonesbury spent the week leading up to the predicted day making fun of the prediction. On May 21, groups of protesters gathered at Family Radio's headquarters in
Oakland to mock the evangelical broadcaster's failed prediction. One group released human-shaped helium balloons to simulate souls rising to heaven, while another person played
The Doors' song "
The End" over a
boombox. Many atheist and secular groups in the United States hosted "Rapture parties" on May 21. American Atheists hosted a two-day conference over the May 21 weekend in Oakland, not far from Camping's radio station. President David Silverman commented, "We're going to poke fun at these people, but in the end we need to keep in mind that there are people being hurt here ... We're hoping people look at this and learn to use their brains ... so we don't have an occurrence of this in 2012" (when
some believed the
Maya predicted as the Earth's final destruction).
Other reactions In April 2012, Family Radio sold its Philadelphia radio station
WKDN to Merlin Media; upon its formal takeover of the station, WKDN broadcast the song "
It's the End of the World as We Know It (And I Feel Fine)" for several hours as a
stunt referencing the failed prediction.
Nickel Creek's album
A Dotted Line features a song entitled "21st of May" that is based on the prediction. ==Prediction for October 21, 2011==