Endeavor Content Endeavor Content was formed in October 2017 from the
Endeavor Group's film financing and scripted TV sales units, WME's advisory group for film financiers and content producers, and international sales company
Bloom, which continued to operate autonomously until 2018, when it was fully integrated into Endeavor Content.
Sale to CJ ENM and rebranding to Fifth Season In 2021, Endeavor announced its intent to divest Endeavor Content, due to a new franchising deal with the
Writers Guild of America that prohibits talent agencies from holding more than a 20% stake in a production company. Implemented as part of a new code of conduct also targeting
movie packaging agreements, the WGA had deemed studio ownership by a talent agency to be a
conflict of interest. In November 2021, Endeavor announced an agreement to sell an 80% controlling stake in Endeavor Content's scripted content business to CJ ENM for US$775 million, marking the South Korean conglomerate's largest purchase to-date. Endeavor would keep the company's non-scripted production assets, and Graham Taylor and Chris Rice would remain co-CEOs of the company. The acquisition closed in January 2022. In September 2022, CJ ENM renamed the studio to Fifth Season, introducing a new
mosaic-themed logo. The name is derived from a term in Asian medicine referring to the harvest season. In December 2023, Japanese studio
Toho announced it would acquire a 25% stake in Fifth Season through its American subsidiary
Toho International for $225 million. The deal valued the company at $900 million. Taylor and Rice stated that this deal would allow the company to continue expanding its offerings and create opportunities to work with
Toho and
CJ ENM on both Japanese and global content. In 2026, the company signed a deal with Media Res International for a distributing deal. == Productions ==