Endless (Inna song)

"Endless" was written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan. It was picked as the fourth single from her second studio album, I Am the Club Rocker, on 25 November 2011. A 24-remix digital extended play (EP) was eventually made available for digital download on 10 January 2012 by Ultra Records. A mid-tempo "club-ballad", "Endless" features an acoustic and Spanish guitar in its instrumentation. Kevin Apaza from Direct Lyrics stated: "'Endless' is not your typical Inna party-ready tune, but one in which she shows her more vulnerable side, in a mellow synth production [...] which creates a really nice care-free atmosphere." ==Reception and accolades==

Music critics met the single with generally favorable reviews. German magazine Laut writer Kai Butterweck pointed out "Endless" as one of the highlights on I Am the Club Rocker, calling it "slightly spherical". Similarly, an editor from German radio station BB Radio wrote: "[...] one of the most extraordinary titles on the album. Very spherical − it is particularly noticeable that even the acoustic guitar in the background sounds as if it was from another world." Although favoring the recording, Direct Lyrics's Apaza did not feel it would be commercially successful in European markets. A Musique Radio editor saw "Endless" as "efficient" and a "future hit" resembling her past material, "Endless" won Best Song in the Balkans from Romania for 2011 at the 2011 Balkan Music Awards, with Inna also receiving a nod for herself in the Best Female Artist in the Balkans for 2011 category. Upon its release, "Endless" entered several European record charts. In the Commonwealth of Independent States, the song debuted at number 255 on 12 November, reaching its peak position at number 181 on 26 November 2011. "Endless" also reached number nine in the radio charts of Slovakia and number 51 in Czech Republic, while peaking at positions 22 and 42 on the Wallonian Dance and Ultratip component charts, respectively. ==Music video==

An accompanying music video for "Endless" was shot by Alex Herron, whom Inna had previously collaborated with for "Sun Is Up" (2010), "Club Rocker" (2011) and "Un Momento" (2011). Her Bring the Sun in My Life foundation was also launched, which enabled female victims of domestic violence to be counseled by campaign partners in Europe to find solutions to their situations in order to live without physical suffering and psychological trauma. The video portrays Inna being verbally abused by her love interest, who aggressively argues in the background while she stares at the camera. Other scenes show her in bed with her partner, singing in front of a sunrise and performing subtle movements in a look used for the single's cover artwork. Towards the end of the visual — after what appears to be a scene of physical abuse — Inna rejects the man's attempt at minimising and reconciling, resulting in him taking his coat to leave. Apaza from Direct Lyrics saw it as a simple video with "lots of sensual poses" and close-up shots. ==Live performances==

As part of her "Wow Session" series on YouTube, Inna performed the song in a setting similar to her "Wow" (2012) music video on 27 March 2012. She also delivered a live performance of "Endless" at the World Trade Center Mexico City in September 2012 along with other material from I Am the Club Rocker. In 2016, the singer performed a stripped-down version of the song in the same location and sang the track at festival Alba Fest held in Alba Iulia, Romania. On both occasions, the singer additionally sung a cover version of Justin Bieber's "Love Yourself" (2015). ==Track listing==

• Digital remixes EP • "Endless" (Radio Edit) – 3:14 • "Endless" (Pulphouse Remix) – 4:50 • "Endless" (Audiodish Remix) – 5:54 • "Endless" (Diakar Remixxx) – 4:00 • "Endless" (DJ Turtle & Beenie Becker Remix) – 4:33 • "Endless" (Pat Farell Remix) – 5:31 • "Endless" (Phonk d'Or Mix) – 4:26 • "Endless" (Pulserockers Remix) – 5:04 • "Endless" (Slickers ReMix) – 4:06 • "Endless" (Speak One Reworked Radio Edit) – 3:28 • "Endless" (Speak One Reworked Extended Club Mix) – 5:30 • "Endless" (Speak One Reworked Radio Edit – Instrumental) – 3:26 • "Endless" (The Thin Red Club Mix) – 5:30 • "Endless" (Yvan Kay Radio Edit Next Gen Remix) – 3:56 • "Endless" (Yvan Kay Extended Next Gen Remix) – 4:56 • "Endless" (Yvan Kay Factory Rmx) – 4:54 • "Endless" (Yvan Kay The Rock Rules Remix) – 3:37 • "Endless" (Zampa Remix) – 6:31 • "Endless" (Zampa Tools Mix) – 6:05 • "Endless" (Timmy Rise & Barrington Lawrence Remix) – 5:59 • "Endless" (Ramy BlaZin Remix) – 6:44 • "Endless" (Adi Sina Remix) – 5:41 • "Endless" (LuKone Remix Radio Cut) – 3:36 • "Endless" (LuKone Remix Extended) – 6:15 ==Charts==