Functionality Social software for an enterprise must (according to
Andrew McAfee, Associate Professor,
Harvard Business School) have the following functionality to work well: • Search: allowing users to search for other users or content • Links: grouping similar users or content together • Authoring: including blogs and wikis • Tags: allowing users to
tag content • Extensions: recommendations of users; or content based on profile • Signals: allowing people to subscribe to users or content with RSS feeds McAfee recommends installing easy-to-use software which does not impose any rigid structure on users. He envisages an informal
roll-out, but on a common platform to enable future collaboration between areas. He also recommends strong and visible
managerial support to achieve this. • Freeform function: no barriers to authorship (meaning free from a learning curve or from restrictions) • Network-oriented function, requiring web-addressable content in all cases • Social function: stressing transparency (to access), diversity (in content and community members) and openness (to structure) • Emergence function: requiring the provision of approaches that detect and leverage the collective wisdom of the community
Enterprise search differs from a typical web search in its focus on "use within an organization by employees seeking information held internally, in a variety of formats and locations, including databases,
document management systems, and other
repositories".
Criticism There has been recent criticism that the adaptation of the social paradigm (e.g. openness and altruistic behavior) does not always work well for the enterprise setting, which led some authors to question the proper functioning of enterprise social software. The findings from a novel study suggests that free and non-anonymous sharing of trusted information (beyond marketing or product information) is significantly influenced by concerns from business users. == See also ==