Equity Release Council
market data reports cover new plans, drawdowns from existing reserves and further advances, based on aggregated returns from UK providers and advice firms. The council has reported that lifetime mortgages make up more than 99% of the UK equity release market.
Activity and customer numbers In 2024, the Council reported total annual equity release lending of £2.3 billion, compared with £2.6 billion in 2023. In Q4 2024, it reported £622 million of lending with 15,073 customers active in the quarter, including 5,361 new customers and 8,301 returning drawdown customers. In Q2 2025, the Council reported £636 million of lending across 14,404 total plans, including 5,319 new plans. Further advances are additional borrowing by existing customers. The Council reported that further advances accounted for less than 7% of the total amount borrowed in Q2 2025, though the number of further advance plans was higher than a year earlier.
Product mix, loan sizes and pricing The market includes lump sum lifetime mortgages and drawdown lifetime mortgages, where an initial amount is released and a reserve facility is agreed for later use. The Council reported that drawdown products accounted for 56% of new plans in Q4 2024 and 55% of customers in Q2 2025. It reported average new loan sizes in Q4 2024 of £115,243 for new lump sum plans, £70,926 for new initial drawdowns and £56,565 for new drawdown reserve facilities. The Council reported that the average APR of new products launched in October 2024 was 6.47%, compared with 7.48% a year earlier, based on data from Advise Wise. In Q2 2025, it reported an average APR of 7.24% and stated that more than 1,669 plans were available for advisers to choose from at the end of June.
Relationship to later-life mortgage lending UK Finance publishes separate data on mortgage lending to borrowers aged 55 and over. In Q3 2025 it reported 6,040 new lifetime mortgages advanced with a total value of £530 million, alongside 39,950 new loans to older borrowers across the wider later-life market with a total value of £6.5 billion.
Distribution and oversight Equity release plans are commonly arranged through regulated advice and intermediary channels. In 2023, the Financial Conduct Authority reported that a review covering firms responsible for around half of lifetime mortgage sales found advice often did not meet expected standards and prompted the removal or amendment of almost 400 misleading promotions.
Funding and investment Insurers hold equity release mortgages as long-term assets to back annuity liabilities, and Prudential Regulation Authority guidance addresses how embedded guarantees such as the no negative equity guarantee are valued and managed in this context. ==Risks and costs==