Founded in
La Chaux-de-Fonds as a watchmaking school in 1929, Louis Erard first sold watches under its brand in 1931l. In 1991, the company was sold and production moved to
Le Noirmont. By 2003, the company was sold again and relaunched. Using mechanical movements from
Sellita and
Valjoux, Louis Erard has shipped over 200,000 watches from Le Noirmont, including collaborations with
Leeds United Football Club and
Ultima Sports sports cars. Louis Erard continues to make watches with a regulator layout. In this layout, the hour, minute and second hand all pivot around different points. This layout was designed in mid-18th century for master clocks to offer the most accurate time readings available. Under the new leadership of Manuel Emch, in 2020 the brand contracted high-end
watchmaker Vianney Halter who then designed "Le Regulateur" complication piece, which features amongst Louis Erard 'Excellence' watch collection. Louis Erard collaborates with Alain Silberstein, Vianney Halter, and Konstantin Chaykin == Awards ==