Goal-oriented events Successful ERGs will combine business and employee goals to provide maximum benefit. Some general common practices of these include: providing cultural support and diversity insight in company products, missions, or methods; developing products and branding for diverse target markets; and building company reputation through active community involvement. In addition, ERGs often provide resources for professional development, fostering a learning environment for better company contributions. Further, many ERGs are active in
employee recruitment and
engagement, attracting employees who identify with the company from the very start. Talent acquisition, communication with executives, culture awareness and change, and development are at the core of ERG functioning. Though there aren't prescribed actions for ERGs to take, most ERGs are responsible for their own goals, leadership structure, and functioning. The actions are driven by the interests and characteristics of the group members, and are most successful when they are supported by executives in the company.
Role of technology With the surge of computer mediated communication, ERGs have embraced
social media and online communication to connect previously disconnected members. Of most popular use are internal social networks, external social networking like Facebook or Twitter, blogs, internal collaboration and blogging sites,
webinars,
podcasts, and wikis. These tools facilitate planning events and engaging in constant communication with group members. With lack of physical presence, collaboration is still possible. The most successful ERGs utilize multiple forms of social media to address the needs of all group members and ensure awareness of group events.
Structure and alignment Though ERGs may be operated in different ways, groups usually align with some aspect of the business. Frequent alignment occurs with diversity or business and talent initiatives, where ERGs are utilized to further business objectives and maximize employee engagement and contribution. While some ERGs may have a larger percentage of the employee population involved, the average rate of membership is 7.9% of employees. Participation is usually driven by interest in sub-groups, the mission of the ERG, or the rewards and incentives for participation. ERG councils are one form of leadership within companies to collaborate among groups; this is growing in large businesses globally. Additionally, company leaders and senior executives play a role in supporting ERG functioning, and offer recognition and acknowledgement of ERG leaders as an incentive for participation. When ERG participation is rewarded in some way, whether through intrinsically motivated accountability standards or external benefits, engagement grows. In terms of accountability, peer or leadership review, business sponsorship, and elected membership serve as motivating factors. Traditional rewards for participation include
personal development or advancement opportunity, cash bonus, or non-financial rewards. Not all ERGs give tangible rewards, as participation and engagement are desirable from the start. ==Companies with ERGs==