Having sold his business in 2008, Blair dedicated his time to preserving the memory of his father, George Orwell, which he continues today. At the beginning of 2009, Blair published his first account of his life with his father, In the following year, he collaborated with
Dione Venables to inspire the founding of
The Orwell Society, of which he is both patron and trustee. Two years later, Blair was elected trustee of
The Orwell Foundation and Orwell Youth Prize, of which he is a patron. After 2012, Blair increased his public activity by performing ceremonial roles such as unveiling plaques, presenting literary prizes, opening international events, making guest appearances on radio and television, and dedicating a statue to his father installed outside
Broadcasting House. Blair is also engaged in more hands-on roles by hosting lectures through both The Orwell Society and The Orwell Foundation, publishing articles, sponsoring the
Orwell Prize, and conducting annual guided excursions to his childhood house at
Barnhill, Jura, where his father wrote
Nineteen Eighty-Four. In 2017, The Orwell Society initiated a series of engagements with the local community in Wigan to increase awareness of Orwell's motives in writing
The Road to Wigan Pier, eighty years after the book was first published. Blair participated as one of the narrators in
Beyond Wigan Pier, an opera first performed in 2018 aimed at attracting funding for students to attend Music & Drama school, and bringing the community closer to his father. Blair is committed to stopping fake Orwell quotes from spreading on social media. In 2023, Blair was awarded an honorary fellowship of
University College London in recognition of his extensive support for the George Orwell Archive, which resides in the university's Special Collections department. The majority of the Orwell archive has been digitised and made available for everyone to access online. == Personal life ==