Dezenhall is founder and CEO of
public relations firm Dezenhall Resources, which represents
high-profile clients facing "
crisis, conflict, and
controversy." Dezenhall's published writing on public relations focuses on how a celebrity or corporation can successfully defend their reputation in the face of "a lawsuit, a sex scandal, a defective product, or allegations of
insider trading", among other crises. Kevin McCauley, from O'Dwyer's PR Report, regards Dezenhall "as one of the most effective in his specialty, calling him 'the pit bull of public relations. In a series of emails that were leaked to the journal
Nature, Dezenhall concedes that "it's hard to fight an adversary that manages to be both elusive and in possession of a better message: Free information", and suggests joining forces with think tanks like the
American Enterprise Institute in an attempt to persuade key players of the potential risks of unfiltered access. "Paint a picture of what the world would look like without
peer-reviewed articles", he added. AAP CEO
Patricia Schroeder praised Dezenhall and told
The Washington Post that the association hired Dezenhall's firm when members realized they needed help. "We thought we were angels for a long time and we didn't need PR firms." In 2001 as media stories about the abuse of oxycontin produced by
Purdue Pharma received wide attention, Dezenhall worked for the company along with
Sally Satel, an AEI Fellow, to counter the bad publicity. ==Writing==