Moreton's first TV appearance was in ITV Granada's drama series
Sam, which ran from 1973 to 1975. In this social drama he played a young boy called Sam Wilson who lived in a fictional Yorkshire mining village, Skellerton, in 1934. Moreton was replaced in Series Two and Three by
Mark McManus who played the older Sam after the storyline jumped from the 1930s to the 1950s. The opening scene of
Sam, which shows a young Sam running up the pit fields, was filmed in
Featherstone near Pontefract, West Yorkshire. Moreton obtained permission from his school to work in the series, and during filming his education was continued by a private tutor. He was paid £900 for playing Sam. He also starred as William Dalby in the British film ''
It Shouldn't Happen to a Vet'' in 1975, directed by
Eric Till. His most memorable acting role to many was as the character 'Kevin Marsh' in
Coronation Street. His character is remembered for wrecking
Ken Barlow's house and subsequently burning down Mark Brittain's warehouse in 1975. Moreton always played a main character, apart from his cameo appearance on
Open All Hours in a 1976 episode titled "Beware of the Dog" as a cocky young boy showing who's boss to
Arkwright, the tight fisted shop owner. Moreton starred in the BBC Children's TV series
Striker. The show ran for three series on the BBC from 1975 to 1976 and was written by actor
Kenneth Cope. Moreton played the title role, young Ben Dyker, the star forward of the Brenton youth team. Other notable cast members included
Joe Gladwin as Harry, Sam Williams as Nicky and
Arthur White as Mr Robson. Moreton played an orphan child ghost called "Nobody" in the made-for-children Tyne Tees Television series ''Nobody's House'', which aired for seven 25-minute episodes in 1976. In late 1975 Moreton played the lead role in a play at the
Royal Court Theatre called
Runaway whose cast included
Bill Owen. In 1977 Moreton played the character of "Raymond" in the Granada Television children's TV series "
The Ghosts of Motley Hall", the episode was called "Ghost of a Chance" (series 2, episode 5). Later that year he went on to star in the lead role in a play at a small theatre in
Shepherd's Bush by Paul Copley. Also in 1977 he starred in a three part episode of
Crown Court called "Street Gang", playing Ian Parker. He subsequently appeared as Gerald in the series
Centre Play, in the episode "Auntie Kathleen's Old Clothes".
Voiceover work In 1979–80 Moreton did a TV advert voiceover for tea manufacturer and distributor
Tetley. His character was known as "the Apprentice", one of many animated characters used to advertise Tetley Tea from 1973 to 2001. Collectively these characters were known as the
Tetley Tea Folk, in a series of adverts that combined animation with live action. The characters' voices were supplied by some distinguished actors throughout the campaign, including "Gaffer's"
Brian Glover and "Sydney"
George Layton. ==Personal life==