In its first two years, Erie Life Magazine saw an unprecedented growth, increasing distribution from only 25 small, independent retail locations to over 640 big box retail points in four states and southern Ontario including
Barnes & Noble,
Borders,
Wegmans Food Markets,
Walmart,
Walgreens,
Country Fair,
Giant Eagle Grocery Stores,
Chapters, and
Indigo Books and Music. Today, Great Lakes Life's readership is close to 100,000 readers. Due to the expanded readership, the publication was rebranded Great Lakes Life Magazine, starting with the April 2010 issue. The new title reflects the magazine's expanded coverage as it no longer focuses solely on Erie, but also areas surrounding
Buffalo,
Cleveland,
Pittsburgh, and Ontario. The rebranding also included moving the publication out of Erie, Pennsylvania, to its new home in Westfield, New York, to distance itself from being directly associated with any of the cities it covers. ==Awards and recognition==