Morena Valdez

Valdez was born in 1973 or 1974 in El Salvador in a family affected by the Salvadoran Civil War and was raised by her mother and grandmother, her two main role models. She did gymnastic as a child. Valdez subsequently took courses in advertising strategies, human development, gender and public policy, and development planning and social protection. ==Career==

In 1996, she joined H. Marketing, a division of the advertising agency McCann Erickson, where Valdez worked for companies such as Coca-Cola. During her term in office, the country's tourism sector has undergone significant growth and transformation, and Valdez has been recognised by the press as one of the most popular politicians. ==Personal life==

She is a keen surfer, swimmer, sailor and reader. ==References==