The channel began operations on March 5, 2006, under the television company
Latitud Televisión, operating channels 31 and 35 UHF in Guatemala City, they were owned by the Botrán family (owners of the liquor company
Industrias Licoreras de Guatemala). In 2007,
Grupo Salinas—the parent company of TV Azteca—acquired a 70% stake in Latitud Televisión and began operating UHF channels 31 and 35 in Guatemala City. On September 6, 2013, a fire broke out at the TV Azteca Guatemala studios, completely destroying the filming sets. Preliminary reports indicated the blaze started in one of the soundstages, where highly flammable production materials caused the flames to spread rapidly, following the incident, the network implemented cost-cutting measures, shifting to the use of
chroma key backgrounds for the majority of its programming. Throughout June and July 2018, TV Azteca Guate aired all 64 matches of the
FIFA World Cup in
Russia for the first time. This was made possible through an agreement with
Tigo Sports Guatemala, resulting in a 31.5-point rating that surpassed other local networks. In March 2021, the two companies renewed their partnership, granting TV Azteca free-to-air rights for several
FIFA events, including the
2021 Futsal and
Beach Soccer World Cups, as well as full coverage of the 64 matches of the
2022 FIFA World Cup in
Qatar. Starting in May 2022, TV Azteca Guate significantly expanded its reach by moving to channel 8 on most national cable providers. This strategic move aimed to broaden its domestic household coverage. By early 2024, the network reported a 47.8% audience growth within the first seven weeks of the year. In the first week of July 2024 alone, the channel reached 5.3 million viewers, establishing itself as the fastest-growing network with the highest
ratings in Guatemala. == A Más Guate ==