MarketSolarFlix
Company Profile

SolarFlix

SolarFlix is a Philippine free-to-air television network owned by the Southern Broadcasting Network, a subsidiary of Solar Entertainment Corporation and former jointly operated with Nine Media Corporation from 2010 to 2014. Its digital free-to-air broadcast is carried by SBN's flagship station, DWCP-DTV in Metro Manila. Formerly carried over on RPN's flagship DZKB-TV along with 7 RPN stations nationwide. The channel's analog broadcast is fed on its lone provincial TV station, DXSS-TV in Davao City. The channel is also carried by cable and satellite providers, including Sky Cable, Destiny Cable, Cablelink, Binangonan Cable TV Corporation, Cignal, SatLite, Sky Direct, and G Sat along with various provincial cable operators and through online streaming.

History
As ETC (2004–2022) On March 1, 2004, Solar Entertainment launched ETC as "Entertainment Central," but test broadcasts started earlier on November 24, 2003. SBN first era (2008–2011) On January 1, 2008, ETC ceased airing as a separate channel on Sky Cable due to carriage dispute. As part of Solar's blocktime agreements with various terrestrial channels, ETC began airing on SBN 21, a terrestrial UHF TV station in the Philippines. RPN era (2011–2013) On March 2, 2011, after Solar TV Network acquired 34% share of Radio Philippines Network from the Philippine government as part of RPN/IBC privatization in 2011, ETC replaced Solar TV on RPN channel space. Meanwhile, Solar and SBN launched Talk TV on the same day as a part of formation of its news department. On October 30, 2012, Talk TV rebranded as Solar News Channel. SBN second era (2013–present) ETC returned to SBN on November 30, 2013, as Solar News Channel moved to RPN on the following day, to enhance its nationwide coverage (however, SNC and RPN, were later sold to the ALC Group of Companies, chaired by Ambassador Antonio Cabangon Chua, in August the following year due to Tieng's loss of revenue after investing in RPN. On August 23, 2014, SNC rebranded as 9TV) After its sister channel, 2nd Avenue, ceased broadcasting on June 5, 2018—after 12 years on air—many of its programs moved to ETC. On November 21, 2018, ETC unveiled its new station ID and on-air graphics. At the same time, the network launched new slogans, In Full Bloom and #IamETC. On May 25, 2020, ETC began broadcasting in anamorphic 16:9 aspect ratio on free-to-air digital television. This change allowed for widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions. As SolarFlix (2022–present) On June 7, 2022, a new channel was teased with a voice-over saying, "May bagong kakaaliwan ngayong July. Kaya tutok lang. Sagot ka namin!" (). Then, on June 16, 2022, ETC unveiled the new channel, which was relaunched as SolarFlix on July 11, 2022, at 6 pm (PST). SolarFlix is a Tagalog movie channel that features classic and independent Filipino films—most of which come from Solar Films' archives—as well as documentaries from local movie festivals, similar to GMA Network's I Heart Movies. Following the rebrand, Solar Entertainment Corporation informed some cable and satellite TV operators carrying ETC that the channel would be replaced by ScreamFlix from Jungo TV on June 20, 2022. ScreamFlix carries the Front Row Channel and Hallypop (the latter previously broadcast as a digital subchannel on GMA Network). ==Programming==
Programming
The channel targets the young adult demographics. SolarFlix's programming currently consists of Turkish dramas and Latin American telenovelas dubbed in Filipino under the ETCerye block, classic and independent Filipino films, and Hollywood and foreign-acquired movies. It has previously positioned itself as the female-oriented entertainment channel (ETC). ==Relay and affiliate stations==
Ratings
According to National Urban Television Audience Measurement, ETC is the top-ranked female television channel with cable and free TV (through RPN) ratings combined (January 2012 - May 2012) with a 10.33% audience share. ==References==
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