Ethan Peters started using social media in the 7th or 8th grade. He created a
meme account, Betch, before selling it for $25,000 at the age of 13. He then initiated his career in the beauty community and on social media. Peters became a YouTuber on April 24, 2017. Peters was forced to leave his private Christian school, Alpha Omega Academy, because of his sexuality and social media activity "code of moral conduct." Peters started doing online school and opened the clothing line Hellboy. , Peters had 139,000 subscribers on YouTube and half a million followers on Instagram.
Artistry Peters'
avant-garde style included a mix of
emo,
gay, and
designer. He described his style as "think gay but kind of dark." He gained inspiration from various music videos, including those of his favorite musical artist,
Travis Scott. Other artists he admired included
Miley Cyrus and
Marilyn Manson. In a 2019 interview, Peters shared that he was inspired by social media personality
Tana Mongeau. == Personal life ==