Euro Shopper Energy Drink is an
energy drink sold under the Euro Shopper brand. It is available in 250ml and 500ml In
Finland,
Sweden, and the
United Kingdom, a sugar free and berry flavored variant are available only in 250ml cans. Sour apple and sour cherry flavors were briefly available in the UK around 2015 in 500ml cans, however they have since been presumably discontinued with no formal announcement from Euro Shopper. In the UK, the drink has been available in most
convenience stores since 2007. The drink (and other low-cost energy drinks) are associated with
chav culture. In July 2022, Kesko (the supplier of Euroshopper products in Finland) decided to alter the recipe by replacing some of the drink's
sugar content with the artificial sweeteners
sucralose and
acesulfame K. This change led to a collapse in sales, prompting the reintroduction of products made with the original recipe in September 2023. In Finnish popular culture and colloquial speech, the drink is often referred to by the
acronym ES, referencing its brand. Euro Shopper Energy Drink has been sold in Finland since 2008 and has become a
meme in
internet culture due to its association with
Jonne jokes. The drink is generally considered an affordable alternative to other energy drinks, making it popular among young people, despite even cheaper options being available outside
K-Group stores. ==See also==