In 1997, the first
2.50 Shop opened its doors, selling everything for
ƒ2.50. In 2001, the similar shop called Knaakland ("knaak" was a ƒ2.50 coin) was bought by the 2.50 Shop chain. Both shops kept their original name until the introduction of the
euro, less than a year later. Both shops were rebranded to Euroland, using a logo similar to that of Knaakland, and initially selling everything for a euro. As the assortment expanded, the initial €1-only policy was dropped, and other, more expensive goods appeared. Later on however, everything displayed on the side walls was on sale for €1 with more expensive goods occupying the middle of the store. This partitioning was intended to avoid confusion. The chain went bankrupt in 2017. ==See also==