in 1962. The original European Cup trophy was donated by ''
L'Équipe'', a French sports
newspaper. This trophy was awarded permanently to
Real Madrid in March 1967. Since 2009, Champions League winners have not kept the real trophy, which remains in UEFA's custody at all times. Winning clubs are permitted to make replicas of their own. They must be clearly marked as such and can be a maximum of eighty percent the size of the actual trophy.
Clubs awarded the trophy permanently , 1974–76. The one on the far right is the real trophy, given to Bayern permanently in 1976. The ones on the left are slightly smaller replicas A rule introduced before the 1968–69 season allowed a club to keep the original trophy after five wins or three consecutive wins. At that point, Real Madrid was the only club meeting either qualification, and indeed met both. Once a club had been awarded the trophy, their count would be reset to zero. Five clubs have been permanently awarded the real trophy under the old rules, from the 1968–69 to 2008–09 seasons: •
Real Madrid, after their sixth title in
1966 •
Ajax, after their third consecutive title in
1973 •
Bayern Munich, after their third consecutive title in
1976 •
Milan, after their fifth title in
1994 •
Liverpool, after their fifth title in
2005 Prior to 2008-09, a club whose Champions League title was not a fifth overall or third consecutive win kept the real trophy for ten months after their victory and received a scaled-down replica to keep permanently.
Multiple-winner badge in
2018. The left sleeve of his shirt prominently displays Real Madrid's multiple-winner badge (13). in
2023. The right sleeve of his shirt displays Manchester City's title-holder badge. The "multiple-winner badge", sometimes called "badge of honour", for clubs that kept the trophy permanently. The badge is worn on the left sleeve of the team's shirt during Champions League matches. The original badge was a blue oval on which was an outline of the current trophy in white, overlaid with part of the Champions League starball logo. Above the trophy was the number of titles won by the club. At the start of
2012–13 competition, the badge became grey with a new design, which was used until the end of the
2020–21 season. Starting with
2021–22, UEFA abolished the badge's use on the left sleeve, allowing for sleeve sponsors, and incorporated the badge into the regular "Starball Badge", with the number of victories placed on top of the middle star. Other teams wear the same badge but without any numbers. Additionally, title holders with three consecutive or five overall wins have their number of victories etched onto the title-holder badge, with the starball scrapped, while holders that do not have a right to wear the multiple-winner badge sport an empty grey title-holder badge. Although the trophy is no longer given to a team that wins a fifth overall or third consecutive title, the multiple-winner badge is still awarded to such clubs. From
2006–07 to
2010–11, the title holders also played with the match ball used in their winning final in their home matches, but from
2011–12, the title holders use the same match ball as the 31 other teams. in the 2012–13 season; the same design was used until 2020–21. The original design for the title-holder badge featured two of the interconnecting stars of the competition's star ball logo at the top, with the caption "champions" and the season of triumph in the centre of the badge. It was slightly modified in 2008–09 to feature the entirety of the star ball logo, with the other stars faded out, and it was drastically changed for the
2009–10 competition. Without the star ball background, it instead featured a design of the trophy which was used for the branding of the
previous season's final. It was revamped again in
2010–11 to feature part of the star ball on show below the "champions" caption and the year of triumph. A replaced design was first worn by
Chelsea in
2012–13; it featured an outline design of the trophy along with the year, the same design was kept from
2015–16 for the logo, but the material used on the logo was changed. Starting with the
2021–22 competition, reigning champions wear a new logo, which still keeps the same design, but is grey and no longer keeps the championship year in it. In case the title holder also wears a multiple-winner badge, the number of victories is incorporated in the logo which is used in place of the starball. ==Winners==