, location of the welcome reception
(pictured in 2013) also performed as the show's opening act. The Eurovision Song Contest 1996 was produced by the Norwegian public broadcaster (NRK).
Odd Arvid Strømstad served as executive producer, Pål Veiglum served as director, Bjarte Ulfstein served as designer, and
Frode Thingnæs served as musical director, leading the
Norwegian Radio Orchestra. A separate musical director could be nominated by each participating delegation to lead the orchestra during its country's performance, with the host musical director also available to
conduct for those countries which did not nominate their own conductor. On behalf of the
European Broadcasting Union (EBU), the event was overseen by Christine Marchal-Ortiz as
scrutineer. The show was presented by the Norwegian journalist and television presenter
Ingvild Bryn and the Norwegian singer
Morten Harket, lead vocalist of the Norwegian band
a-ha. The contest underwent a re-brand for this edition, as NRK set out to improve the image of the competition and broaden its audience appeal. The event was referred to by the hosts and through on-screen captions as ''Eurosong '96'', the only occasion in which this contraction was officially used to refer to the event. NRK introduced
visual effects to the contest for the first time.
Computer-generated imagery (CGI) was featured as overlays during the broadcast of the competing entries, and the voting segment was conducted via
chroma key technology built by
Silicon Graphics; during this segment host Ingvild Bryn was situated in the "blue room", a special area to the side of the stage with a blue-coloured background, which allowed the contest scoreboard to be rendered virtually using CGI. The chroma key virtual display also included live footage of the artists in the
green room backstage, as well as the video feeds of each country's spokespersons as they delivered their country's points. ==Format==