Business and endorsements In March 2008, Longoria opened the restaurant
Beso (which means "kiss" in Spanish) in Hollywood, along with partner and
celebrity chef Todd English. The restaurant is located on
Hollywood Boulevard, and is accompanied by Kiss, a Victorian-themed
nightclub on the floor above. The Hollywood Beso was scheduled to be the focus of a pilot episode for a tentative
reality series called
Beso: Waiting on Fame, to air on
VH1 in late 2010. In 2009, Longoria and various investor-partners opened a Beso restaurant, with a nightclub called Eve above it, in the
Crystals retail and entertainment district of
CityCenter in
Las Vegas. On July 28, 2011, the U.S.
Bankruptcy Court for Nevada ordered Longoria to appear in Las Vegas on August 20 in order to be examined about the bankrupt restaurant's finances. In terms of food-related promotions, in 2012 and 2013, Longoria paired with
Iron Chef Michael Symon for a promotion for
PepsiCo's
Lay's potato chips contest called "Do Us A Flavor". The promotion encourages consumers to submit new flavor ideas and fans to vote for their favorite on
Facebook. The person who creates the winning flavor is awarded $1 million or one percent of chip flavor's net sales. After some of the funding failed to arrive a week before production of the 2014 film
John Wick was due to commence Longoria stepped in and provided $6 million. She doubled her investment in 10 years and continues to receive financial returns from the success of the film though she has no financial interest in any of its sequels. In March 2017, Longoria launched her clothing line website on her official site. In December 2023, she was a guest narrator at
Disney's Candlelight Processional at
Walt Disney World. After being approached by
Natalie Portman, Longoria in 2020 joined the ownership group of
Angel City FC of the
National Women's Soccer League. In 2021, Mexican football
club Necaxa welcomed a high-profile investment from NX Football USA, LLC, which acquired a 50% ownership stake in the club. Among the star-studded ownership group was Longoria, who became one of the most visible and influential figures in Necaxa's new era. Longoria was joined by a diverse mix of investors, including former D.C. United MLS owners, executives from Swansea City A.F.C. (a Welsh club that competes in the English football league system), and fellow celebrities such as former German international footballer
Mesut Özil, retired NBA star
Shawn Marion, MLB pitcher
Justin Verlander, and Verlander's wife, model and actress
Kate Upton. In April 2024, Necaxa's investment team—including Longoria—expanded their international presence by acquiring a 5% stake in
Wrexham AFC, a Welsh football club revived by actors
Rob McElhenney and
Ryan Reynolds in 2020. As part of the reciprocal partnership, McElhenney and Reynolds also became minority stakeholders in Necaxa.
Philanthropy in 2010 In 2006, Longoria founded Eva's Heroes, a charity which helps young adults with
developmental disabilities. Based in
San Antonio, Texas, it was inspired by her sister, who has intellectual disabilities. Longoria is the national spokesperson for PADRES Contra El Cancer. She signed shoes for the Spirit of Women Red Shoe Celebrity Auction. She also supports the Clothes Off Our Back Foundation,
OmniPeace, the
National Center for Missing and Exploited Children, the National Stroke Association,
Project HOME and
St. Jude Children's Research Hospital. She is an executive producer of
Shine Global Inc.'s documentary
The Harvest, which focuses on the 500,000 child migrant farm workers in the U.S. and promotes awareness and support to enact the
Children's Act for Responsible Employment (CARE Act). Her other charity, the Eva Longoria Foundation, aims to close the education gap plaguing Latinas and to confront Latino poverty. She started: "The Eva Longoria Foundation supports programs which help Latinas excel in school and attend college. Additionally, we work to provide Latina entrepreneurs with career training, mentorship, capital and opportunity." The foundation offers nine-week "parent engagement" courses to help Latino parents; has a mentorship program and other activities for Latinas; and provides loans to Latina-owned businesses. It is co-funded by philanthropist
Howard Buffett, son of investor
Warren Buffett. Longoria was named Philanthropist of the Year in 2009 by
The Hollywood Reporter for her commitment to Latino causes and giving back to the community. She appeared on
Fort Boyard in 2009, helping attract more than €20,000 for the
Make-A-Wish Foundation. in 2011 In 2009, Longoria enrolled in a Master's program in Chicano studies and
political science at
Cal State University, Northridge. She said, "Because of my involvement with the
NCLR and my charity work, I really wanted a better, more authentic understanding of what my community has gone through so I [could] help create change." She graduated with a master's degree in Chicano studies in May 2013. In September 2009, Longoria was appointed to a bipartisan commission to establish a
National Museum of the American Latino. In October 2012, she spoke at the McAfee Focus 2012 event, where the "theme of safety—beyond computers—emerged. Safety involving financial security, emotional security, and the other results from Longoria's philanthropic efforts." In March 2017, UK-based company Richtopia included Longoria at No. 42 on its list of 200 Most Influential Philanthropists and Social Entrepreneurs Worldwide. In spring of 2017, Longoria delivered the commencement address at
Knox College in
Galesburg, Illinois. She was awarded an honorary Doctor of Letters degree by that institution. In July 2019, Longoria supported the
Special Olympics Texas Summer Games hosted by
Toyota Field and
Morgan's Wonderland in San Antonio, Texas. In 2020 she assisted the San Antonio Food Bank with their COVID-relief efforts. Combining her education advocacy with business in collaboration with Mott's Fruit Flavored Snacks, Longoria began promoting Mott's Snacks and Stories program which gives away bilingual children's books. "When you look at the statistics, 45% of children in the U.S. are living in book deserts with limited access to books," she stated on the subject. In March 2024, Longoria was granted $50-million
Courage and Civility Award by
Jeff Bezos and his fiancée
Lauren Sánchez in recognition of her charity work through the Eva Longoria Foundation supports programs for Latinas.
Politics and First Lady
Jill Biden in 2023 Longoria has a keen interest in
immigration. She accompanied a
border patrol in Arizona and has immersed herself in the issues to understand the Mexican and the U.S. points of view. She has described Arizona's
SB 1070 immigration law as
unconstitutional. In 2012, Longoria was one of seven Californians named to the post of co-chair of
Barack Obama's
reelection campaign. On September 6, she spoke at the
2012 Democratic National Convention where she endorsed President Obama's reelection. In May 2014, she initiated the
Latino Victory Project to raise funds for candidates and efforts to get out the vote. An executive producer of the documentaries
The Harvest and
Food Chains, she is a supporter of the
Coalition of Immokalee Workers. In 2014, Longoria endorsed
Marianne Williamson for
California's 33rd congressional district. In 2018, Longoria endorsed
Beto O'Rourke for Senate against Senator
Ted Cruz, as well as
Colin Allred for
Texas's 32nd congressional district against then-incumbent Rep.
Pete Sessions. Longoria spoke at the
2016 Democratic National Convention in
Philadelphia on July 26, 2016. In August 2020, she hosted the first night of the
2020 Democratic National Convention, which was held remotely because of the
COVID-19 pandemic. Longoria spoke at the
2024 Democratic National Convention in
Chicago on August 22, 2024. In preparation of Georgia's runoff elections, on January 2, 2021, Longoria participated in a
VoteRiders textbanking event with
America Ferrera to help educate Latina voters regarding the state's voter ID laws. Longoria was touted by
Texas Monthly as a potential top
Democratic contender in the
2024 United States Senate election in Texas, citing her past refusal to rule out a run for office in the future. In 2023, following the
October 7 attacks, Longoria condemned
Hamas and expressed support for
Israel. Amid her continued support for Israel's military actions in
Gaza, she had a falling out with close friend
Huda Kattan.
Writing Longoria's first book, ''Eva's Kitchen: Cooking with Love for Family and Friends'', was published in April 2011. ==Personal life==