Eventful was founded as EVDB, Inc. in January 2004 in
La Jolla, California, by Brian Dear, a veteran of
eBay, the late-90s
MP3.com, and early consumer-
Linux startup
Eazel. A public beta test under the name EVDB.com was launched in March 2005, and the service changed its name to Eventful.com that September. In 2008, a number of notable users of the Demand system began to emerge; various campaigns during the
presidential election used the system, most notably
John Edwards. In 2009, Eventful was notably used in relation to the film
Paranormal Activity; its director
Oren Peli invited users to vote for where the film would be screened next on its limited release by utilizing the Demand system. Twelve of the thirteen venues sold out. By June 2012 the service had grown to over 20 million users. In July 2014, Eventful was acquired by
CBS Corporation through its Local Media division for an undisclosed amount. The purchase aligned the service with the company's
radio station group and its own local event strategies. The service was then spun off with the rest of CBS Radio into CBS Radio's merger with
Entercom. In January 2024, Eventful's parent company Audacy filed for
Chapter 11 bankruptcy protection. As part of the bankruptcy reorganization, Audacy made a deal with its creditors to transfer control to them while cutting approximately $1.6 billion of its debt. ==See also==