The company was founded by the Halifax Convention Centre Act, which was introduced in preparation for the opening of the new
Halifax Convention Centre, intended to replace the
World Trade and Convention Centre (WTCC) as Halifax's main conference centre. The act received royal assent on 1 May 2014 and came into force on 1 April 2016. The new legislation allowed employees of
Trade Centre Limited (TCL), which operated the WTCC, to be transferred to the Halifax Convention Centre Corporation (operating as Events East). Events East is jointly owned by the province and the Halifax Regional Municipality, while TCL was a provincial Crown corporation. The operating costs of the Halifax Convention Centre are split between the province and city on a 50-50 basis. The company's first board of directors, appointed by the province and the Halifax Regional Municipality, was announced in June 2016. On 1 April 2017, Events East Group took over the operations of TCL. TCL employees were also redesignated as Events East employees on this date. Financial accountability of TCL remained with the province of Nova Scotia until 28 February 2018, when it was transferred to the shareholders of the new Halifax Convention Centre Corporation (i.e. the Halifax Regional Municipality and the province of Nova Scotia). On 1 March 2019, the assets and liabilities of Ticket Atlantic were transferred from TCL to Events East, and TCL was disestablished later that month. Amendments to the Halifax Convention Centre Act were introduced in 2018, one of which confirmed that the corporation would carry on business under the name "Events East Group". Scott Ferguson, the former head of Trade Centre Limited, was president and CEO of Events East upon the agency's inception. He was succeeded by Carrie Cussons upon his retirement in 2016. In early 2026, it was announced that Suzanne Fougere, a vice president at Events East, would replace Cussons on 1 April 2026. ==Business areas==