Excelsior was founded by Ferry Roseboom and Frans Hagenaars under the name "Nothing Sucks Like Electrolux", releasing a few limited-run
seven-inch singles in 1995. The name Excelsior was adopted in 1996 after the label was acquired by
MCA Records as a subsidiary for releasing
alternative rock albums in the
Low Countries. The label was later acquired by
V2 Records. ==Artists==