When Vance and Downs purchased controlling shares in the Thedford, Arkona and East Lambton Telephone Company in 1948 they knew that the system was antiquated. A thorough review of the system's physical assets revealed that there had been no significant upgrades to the system since its original installation. The required upgrades would include: a new switchboard, replacement of all 400 telephones and their installation, and modifications to the
outside plant in Thedford and the extreme end of the service area. The total estimated cost for the upgrade was over $30,000. In addition, the rates had not been increased since they were established in 1909. Many changes were in store. The upgrade program began in 1949 and was completed by 1951. The project began with heavy line reconstruction in 1949–50. Next was the move to a new, more spacious location. The Thedford Legion Hall site was purchased and a new building was erected with final completion in 1951. During this time, the telephone system in Rockwood was purchased as part of the general area upgrade. Finally, when the new office was complete workers could be found stringing countless strands of wires into a
distribution frame, connecting them up with a shining, brand-new central switchboard. The newspaper headline boldly declared: "
Hurontario Telephones Becoming Modernized.". Office Manager Roy Elliot said the old harmonic-type magneto system first installed in 1909 was being replaced by the common battery system. The conversion scheme would entirely eliminate the need for hand-cranking rural telephones to gain the attention of the operator or another party on the same line. On October 26, 1950, the company applied to change its name to Hurontario Telephones Limited. At this time there were also new by-laws passed and a capital increase from $10,000 to $50,000 was approved as a way to finance the huge restructuring project. The conversion to the dial system in May 1962 signaled the beginnings of the modern company it is today. Six years later, as subscribers steadily increased and new residents moved in from larger centres to rural centres, a new exchange was opened at Port Franks. Hurontario Telephones now had 614 subscribers with expectations of many to come with the planning of new subdivisions and the growth in recreational subscribers. == The year of decision ==