MarketExodus (Hikaru Utada album)
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Exodus (Hikaru Utada album)

Exodus is the second English-language album by Japanese and American singer-songwriter Hikaru Utada, released on September 8, 2004 by Island Records under the moniker Utada. Their first English-language album called Precious was released under the name "Cubic U". After being discovered in North America by Island CEO Lyon Cohen when they contributed to the Rush Hour 2 soundtrack, he was interested in signing Utada to his record label and they eventually accepted the offer. They traveled to New York City to sign the contract and began recording the studio album straight after their signing. However, during the time frame from 2002 to 2003, Utada was diagnosed with a benign ovarian tumour that needed surgery and treatment. They also married their then-husband Kazuaki Kiriya, which stopped recording temporarily.

Background
Utada, who was under their birth name Hikaru Utada in the Japanese market, is one of the most successful musicians inside of Japan. Utada had previously released three Japanese-language studio albums; First Love, Distance and Deep River. All three studio albums achieved massive success inside of Japan, all listed as one of the biggest selling albums in Japan with the debut release being the most successful Japanese album of all time, selling seven million units in Japan and an additional three million worldwide. Several singles from each album sold over one million units and tallied up to seven of their singles having sold over one million units, with their debut single "Automatic/Time Will Tell" selling over two million. In 2001, Utada was approached by American label Island Def Jam to record a track titled "Blow My Whistle" with American rapper Foxy Brown for the American film Rush Hour 2. Then, in 2003, Island CEO Lyon Cohen was interested in signing Utada to his label and they eventually accepted his recommendation and signed their first deal in 2004. noting the discontinuity in the label's support for them. ==Composition==
Composition
Music and style (pictured). Musically, Exodus is a dance-oriented album that incorporates several electronic genres. The album was co-produced by Utada. In the review by AllMusic, they commented on the music, stating Exodus "delivers a diverse collection of urbane, modern, and, at times, almost avant-garde electronica and dance music [...] A true fusion of Western and Eastern music's edgier elements thrown together in an after-hours disco melting pot." The introduction track and interlude titled "Opening" and "Crossover Interlude" incorporate the same lyrics in different composition. The tracks feature the lyric ("I don't wanna cross over between this genre, that genre,") which talks about the different composition of each track and also incorporates their interpretation of Western crossover to J-pop. On their single "Easy Breezy", the song talks about a past relationship with a man. In the lyrics, they mock their Asian-American heritage that was often noted as "dumb" or "silly" which they specify; ("You're easy breezy / And I'm Japaneezy"). In the song "Animato", the track references several music genres including dance, hip-hop and pop; it also comments about a woman having an extra-marital affair. ==Release and promotion==
Release and promotion
After Utada signed to the record label in 2002, Cohen and Morris had high hopes in releasing Exodus during the end of 2002 or early 2003 in North America, with a release date already being confirmed. causing Utada to put their promotional activities on hold and the release of Exodus to be delayed. They were still persistent in a 2002 release, but Utada had announced their marriage to director Kazuaki Kiriya and then delayed the studio album release. Then, Billboard announced the release of Exodus in Spring 2004. Utada told Billboard about Asian artists making it into the Western market; "Maybe the fruit has always been ripe, but so far, Asian artists who reached for it were a few inches short." The album was released on September 8, 2004, by Island Records in Japan, and worldwide on October 5, 2004. The album was re-released by Mercury Records in the UK over a year later on September 25, 2005. This is Utada's debut English language studio album (not including Precious). Exodus was released in North America nearly a month after its release in Japan, on October 5, 2004, two months later in Brazil, on November 17, 2004, and the UK version was released about a year after on September 26, 2005. Exodus was re-released on September 20, 2006, in Japan, under Universal International, parent company of Island Def Jam. On February 23, 2005, Utada did a one-night-only showcase at the Skylight Studios, New York. There they sang a few songs from Exodus, including "You Make Me Want to Be a Man" and "Kremlin Dusk". In an interview, Elton John stated that: In April 2026, Universal Music Japan announced a remastered version of Exodus, scheduled for release on June 24, 2026. ==Critical reception==
Critical reception
Exodus received generally favorable reviews from most music critics. AllMusic gave three out of five stars, highlighting the two first tracks from the album and "Exodus 04", stating that Exodus "Delivers a diverse collection of urbane, modern, and, at times, almost avant-garde electronica and dance music", and concluding with "Exodus heralds the American arrival of an unusual and challenging artist." Rob Carolan from Stylus Magazine gave it a positive review, stating "So there you have it. It's not a pop masterpiece but it's a decidedly good record. Few J-Pop artists ever attempt to make such a bold and risky record, but with Exodus, Utada has established herself as an individual who can proudly stand aside from the rest of the identikit J-Pop idols. Hopefully she'll keep on getting better, but even if she falls into the machine, she will always have Exodus, and that's enough." Isaac McCalla from Dancemusic on About.com gave it a positive review, complimenting the album's process, calling some songs "radio-friendly" and then the rest more "chilled-out". He later concluded saying "[...] Utada is definitely an up and comer; she's beautiful, writes good songs with intelligent lyrics, and has a keen electronic sensibility." Elysa Gardner from USA Today gave it three stars out of four. She said "Utada Hikaru crafts slick, electronically fueled tracks that could, on their surface, pass as background music for nightclubs and loft parties. Luckily, this young singer/songwriter is more than a ghost in her own machine." She compared Utada to an early stage of Madonna, saying that they are a "girlish yearning that transcends her vocal limitations and melts the cool sheen of her arrangements." JPop-Go gave the album a positive review saying "This is Utada's 'Exodus' from overly-polished, commercial pop; her two fingers up at the music industry. Existing fans with more eclectic tastes will be pleasantly surprised, while hardcore J-pop junkies might be disappointed at the changes." ==Commercial performance==
Commercial performance
Exodus is the largest debut selling foreign language album in Japanese history (debut with 523,761 units). It is the 247th best selling album of all time in Japan. On September 8, 2004, Universal Music Japan shipped 1 million copies of the album, breaking a record that was previously held by Mariah Carey (she had sold 500,000). However, the album did not achieve a lot of success in the US, reaching number 160 on the US Billboard 200 chart, and has sold in excess of 55,000 units in the territory according to Nielsen SoundScan. The album did however have success on the US Top Heatseekers albums chart, peaking at number five, making Utada's first album to debut on both charts. ==Singles==
Singles
"Easy Breezy" was released as the first single of the album. This is the first single to debut the name "Utada" which they previously used for English releases. The song received generally positive reviews from music critics, however the song did not chart on any singles chart. The song however sold more than 2000 copies in Japan. The second single of the album, "Devil Inside", was released on September 14, 2004, and received generally mixed reviews from music critics. The song was released physically in the United States. No music video was produced. The song remained Utada's biggest hit in the United States, as it peaked at number one on the Hot Dance Club Play chart. The third single "Exodus '04" received generally positive reviews from music critics, and was released in 2005, a late release on the album. No music video was produced for the single. The song received little attention yet again, but did peak at number twenty-four on the Hot Dance Club Play. The fourth and last single, "You Make Me Want to Be a Man", was released as the only UK single. The song received little success as well, but peaked at number 227 on the UK Singles Chart. ==Track listing==
Personnel
• Hikaru Utada – vocals, writer, producer, programmer, acoustic guitar • Teruzane Utada/Skingg U – producer, guitar • T. Moseley / Timbaland – producer, writer, remixer • Goh Hotoda – recording, mixer • Mat Snedecor – engineer • Dan Bucchi – engineer • Brian Russel – engineer • Pat Woodward – engineer • Jason Dale – engineer • Patrick Magee – engineer • Pete Davis – programmer • Steve Sidelnyk – programmer • Bill Pettaway – production coordinator • Michael Evans – production coordinator • Yuko Honda – production coordinator • Jeff Golub – guitar • Jon Theodore – drums • Bryan G. Russell – saxophone ==Charts and sales==
Charts and sales
Daily and weekly charts Yearly charts Sales ==Release history==
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