It is common for researchers to claim that experiments are by their nature low in external validity. Some claim that many drawbacks can occur when following the experimental method. By the virtue of gaining enough control over the situation so as to randomly assign people to conditions and rule out the effects of extraneous variables, the situation can become somewhat artificial and distant from real life. There are two kinds of generalizability at issue: • The extent to which we can generalize from the situation constructed by an experimenter to real-life situations (
generalizability across situations), Thus, field studies are not by their nature high in external validity and laboratory studies are not by their nature low in external validity. It depends in both cases whether the particular treatment effect studied would change with changes in background factors that are held constant in that study. If one's study is "unrealistic" on the level of some background factor that does not interact with the treatments, it has no effect on external validity. It is only if an experiment holds some background factor constant at an unrealistic level and if varying that background factor would have revealed a strong Treatment x Background factor interaction, that external validity is threatened. To solve this problem, social psychologists attempt to increase the generalizability of their results by making their studies as realistic as possible. As noted above, this is in the hope of generalizing to some specific population. Realism per se does not help the make statements about whether the results would change if the setting were somehow more realistic, or if study participants were placed in a different realistic setting. If only one setting is tested, it is not possible to make statements about generalizability across settings. Psychological realism is heightened if people find themselves engrossed in a real event. To accomplish this, researchers sometimes tell the participants a
cover story—a false description of the study's purpose. If however, the experimenters were to tell the participants the purpose of the experiment then such a procedure would be low in psychological realism. In everyday life, no one knows when emergencies are going to occur and people do not have time to plan responses to them. This means that the kinds of psychological processes triggered would differ widely from those of a real emergency, reducing the psychological realism of the study. Many researchers address this problem by studying basic psychological processes that make people susceptible to social influence, assuming that these processes are so fundamental that they are universally shared. Some social psychologist processes do vary in different cultures and in those cases, diverse samples of people have to be studied.
Replications The ultimate test of an experiment's external validity is
replication — conducting the study over again, generally with different subject populations or in different settings. Researchers will often use different methods, to see if they still get the same results. When many studies of one problem are conducted, the results can vary. Several studies might find an effect of the number of bystanders on helping behaviour, whereas a few do not. To make sense out of this, there is a statistical technique called
meta-analysis that averages the results of two or more studies to see if the effect of an independent variable is reliable. A meta analysis essentially tells us the probability that the findings across the results of many studies are attributable to chance or to the independent variable. If an independent variable is found to have an effect in only one of 20 studies, the meta-analysis will tell you that that one study was an exception and that, on average, the independent variable is not influencing the dependent variable. If an independent variable is having an effect in most of the studies, the meta-analysis is likely to tell us that, on average, it does influence the dependent variable. There can be reliable phenomena that are not limited to the laboratory. For example, increasing the number of bystanders has been found to inhibit helping behaviour with many kinds of people, including children, university students, and future ministers; in small towns and large cities in the U.S.; in a variety of settings, such as psychology laboratories, city streets, and subway trains; and with a variety of types of emergencies, such as seizures, potential fires, fights, and accidents, as well as with less serious events, such as having a flat tire. Many of these replications have been conducted in real-life settings where people could not possibly have known that an experiment was being conducted. ==Basic dilemma of the social psychologist==